Astute Fitness by Great Circle Advertisi



Astute Fitness

After letting the corporate lifestyle take hold of his health and fitness, Matt Davies decided to make a huge shift in his wellbeing.

By making consistent and simple lifestyle changes he turned things around and completely rebuilt his body and fitness to a new and improved version.

Off the back of that, Matt launched Astute Fitness where via his Online Coaching Plans, he helps other executives regain their fitness, health and happiness.




Matt already had a web site, but the copy was not connecting with his audience.

We started from the ground up by defining his Avatar (ideal customer profile) and surveying existing clients who had been through his plans.

We then created a new narrative which we applied to his new web platform; Kajabi

Kajabi Web Site Design and Build

One of the leading all-in-one course delivery and web site platforms, Kajabi is a powerhouse for anyone taking their business online.

Based upon the new copy, we built Matt a completely new online presence including his web site, course delivery platform and quiz.

Quiz (Lead Magnet)

We guided Matt in creating a quiz to allow him to capture more leads (email addresses). We then implemented the quiz into his web site.


This was done with segmentation of his audience to allow for laser focussed marketing messages.

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Want to know more about Kajabi and how it can accelerate your online business?

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