SOCIAL IS ALL
How do you get heard in such a busy social world?
The ones who listen instead of shouting are now winning the game.
WHY DON'T YOU LIKE ME?
Because your content isn't relevant to me.
You think it is, but it's not. You push your message at me which doesn't resonate with how I feel.
You haven't taken the time to find out what pushes MY buttons.
You haven't listed to me, and that's why I don't like your posts.
But someone else did listen to me - your competition, and I like their stuff...
Effective Social Media is about truly engaging with your audience.
6 WAYS TO ENGAGING
#1 Understand who I am
You need to build an Avatar of me, your perfect customer. Give me a name, make me real.
My age, gender, what I do for a living, how much I earn. What do I like to do in my spare time?
#3 Listen to me
Listen to the language I use on social media. What do I talk about, what are my problems?
What do I like doing, what pushes my buttons?
#5 Deliver value
Deliver relevant content for free, things which are really useful to me and make me trust you.
Information, help, advice. Do this, without expectation, up to three times, before you ask me...
#2 Meet me where I am
Find out which social channels I hang out on, which groups I'm part of, and which content I like and share.
Where do I contribute and what am I saying?
#4 Say hello
Connect with me. Comment on my posts, like my updates.
Empathise with me without being spammy. Comment in the groups I'm part of.
#6 Now ask me
Now that you've built up my trust by getting to know me and helping me with your free content and help...
Ask me to do something, give me a call to action.
Deliver 3 times on value before you send a call to action.
I LIKE BEING SOCIAL,
CAN I BUY YOU A COFFEE?
Shall we take it off line for a bit?
Remember the good old days, when we all used to meet for a coffee and a chin wag? No phones buzzing, just meaningful conversation.
Sound good? Then let me buy you a coffee or whatever you prefer, and we can have a good old chat about social media.
Tel: 07797 754599