If your message isn't clear, your customers won't know what to do.
Design is not just what it looks like and feels like. Design is how it works.
DO YOU WANT TO WIN CUSTOMERS OR AWARDS?
The sign of a great graphic designer is one who sees the perspective of the end user; your customer.
A good agency will be more focussed on serving their clients than winning awards.
I have nothing against award winning design when it highlights the customer's brand.
But good design will drive business first.
Your marketing material must connect with how your customers feel. If the customer doesn't resonate with what they see, you're sunk.
Design needs strategy. It needs someone who understands what the end goal is; getting you more business.
Before undertaking any design work, we have to be absolutely clear on what the brand is.
A logo is not the entire brand, it is merely part of the brand identity, which in itself is a presentation of the brand to the customer.
Every part of the design must flow together, it must be congruent.
If your design is fragmented, your customers will become confused and lose trust in your brand and your products.
IT'S ALL ABOUT THE CUSTOMER
At the end of the day, everyone will have an opinion on a design, but how many of us really understand what a customer is looking for?
By keeping the end user in mind, and maintaining the integrity of our brand, we will create marketing material that can convert.
If you're struggling with the look and feel of your brand and marketing, then please get in touch to find out how we can help give it clarity.