An international holding company based in the offshore jurisdiction of Jersey, Channel Islands.
WHAT WE DID
The brief was to create a brand identify for a global holding company.
The company already had several businesses under its umbrella, so the brand identity had to reflect both strength and growth.
The client required the design to stand up to other international brands in the financial technology sector.
The unique font had to be redrawn to make the word MAKADA clearly readable at any size across various online and offline channels.