10 Questions To Ask Before You Do Any Marketing
Is our brand good enough?
Is the product or service good enough?
Are we absolutely clear on what we want to achieve?
Does this type of marketing align with our brand values?
Is this the best way to reach and engage our customers?
Will this strategy give us the best ROI?
Are we proud to stand behind this?
What’s the alternative?
How will we know if it worked?
What exactly is the return we want from this marketing initiative (client retention, new client engagement, brand awareness)?
If we don't have clarity on what we want to achieve, we have no way of knowing if our marketing is effective.
Have a clear plan before spending money.