• Andy Brown

Help! We’re getting no ‘Likes'

Social Media - Why it’s Not About You.

“Help! We’re getting no ‘Likes’ on our business Facebook posts.” I’ve lost count how many times I’ve heard this one now. And usually it’s for the same reason. The problem is that you’re making your posts about you and not your audience. You spot something which you like and think - ‘oooh I’ll share that.’ And here’s the thing, unless your social interests completely align with your audience they’re not going to be interested . . . AND more importantly Facebook isn’t going to show your post to many people. That’s right, even if you have 10,000 followers, if Facebook deem your content irrelevant or non-engaging, it’s not going to give it much juice. You see, people think that when they post, every one of the followers will see it. Wrong. Think about it, why do YOU go on Facebook? Most likely to be entertained I would wager. And it’s the same for your audience . . . Facebook want to keep their platform fun and entertaining, they don’t want lots of irrelevant, non-entertaining content choking timelines. Otherwise people will switch off and go find another platform. So if you’re posting funnies about bunnies and it’s completely irrelevant to your audience, no likies I’m afraid. This is it at a very macro level and it’s not just about getting ‘Likes’ - it’s about engaging your audience, giving them what they like to see so they actually want more from you. Facebook LOVES that stuff . . . Facebook’s algorithms are complex beasts, but if you know how to navigate the waters you’re going to be way ahead of your competition who are still smashing out irrelevant shares about what they had for tea last night. I’d love to help you succeed with Facebook and bring your page back to life. If you’d like me to take a look, drop me a line and I’ll get right on it.

About the Author A crusader for great customer service, I’ve been in the business for over 20 years, working in England, Europe, Australia and Jersey. I founded Great Circle Media in 2006 to offer the very best branding, marketing, social, media, signage and print to the good people of Jersey. You can reach me on 07797 754599 or andy@great-circle.co.uk