TMC Building with AMG.jpg

 CASE STUDY 

THE CLIENT

Formula 1 World Champion Nigel Mansell.

If you grew up the 80's and 90's and you're a bit of a petrol head, chances are you've heard of our Nige'

His vision was to create a car dealership combined with a 'museum' of his trophies, racing cars and lifetime achievements.

We were initially approached to create a logo for 'Mansell Motors' - a name which had been chosen internally.

 

But from a brand perspective, this didn't fit at all, so it was literally back to the drawing board to create a world class brand fit for a champion...

 

WHAT WE DID

Brand Discovery

We literally started from a blank canvas. This was a new business, the premises were almost derelict to begin with and only thing we had to work with was the name Mansell.

The building is art deco, so the brand identity had to be contemporary, whilst respecting the heritage of the location.

The brand itself began as luxury and aspirational. However this evolved over time as the business took on the Mitsubishi and Hyundai franchise.

The name "Mansell Motors" didn't reflect the brand, so taking into account the various facets of Nigel's business empire, we created the name "The Mansell Collection".

Additional services we provided

  • Brand Guidelines

  • Web Site & Social Media

  • Online and Offline Advertising

  • Internal and External Signage

  • Flags

  • Photography

  • Radio Scripts

  • Brochure Design and Print

  • Email Marketing Campaigns

  • Vehicle Livery

  • Merchandise

  • Event Management

Need help with getting your business noticed?

Please get in touch for a no-obligation chat.

 

Email:
andy@great-circle.co.uk
 

Call:
UK (44) 7797 754599
Spain (34) 648 479 684

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