CASE STUDY 

THE CLIENT

Travel by Design

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A new and ambitious venture for a team of travel experts and investors, Travel by Design launched in the midst of the Covid Pandemic.

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The client needed a brand identity (logo) that would resonate with a varied audience; from those looking for package holidays to high-net-worth, luxury travellers.

WHAT WE DID

Brand Identity

We wanted to create a logo that was contemporary, but not too modern as to have a disconnect with the older audience.

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There's a fine balance when creating a logo for such a wide audience. We chose the colour Pantone 'Sailor Blue' to help connect with the middle of the market and Gold to give it the more luxurious feel.

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The colours compliment each other perfectly in both positive and reverse format.

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Visuals

As part of the brand identity, we created visuals for how the shop front would look with the logo in place.

We also create mock-ups of stationery and soclai media platforms which helps the client to have a more rounded feel for the entire brand identity.