Travel by Design
A new and ambitious venture for a team of travel experts and investors, Travel by Design launched in the midst of the Covid Pandemic.
The client needed a brand identity (logo) that would resonate with a varied audience; from those looking for package holidays to high-net-worth, luxury travellers.
WHAT WE DID
We wanted to create a logo that was contemporary, but not too modern as to have a disconnect with the older audience.
There's a fine balance when creating a logo for such a wide audience. We chose the colour Pantone 'Sailor Blue' to help connect with the middle of the market and Gold to give it the more luxurious feel.
The colours compliment each other perfectly in both positive and reverse format.
As part of the brand identity, we created visuals for how the shop front would look with the logo in place.
We also create mock-ups of stationery and soclai media platforms which helps the client to have a more rounded feel for the entire brand identity.