How to HALF your Facebook Ad spend

Mar 15, 2022

A/B Split Testing - doesn’t that sound dull?

I’ll be honest, it’s not exactly a scroll stopper. But…

If you’re running paid adverts in your business, you need to hear this because it might just help you save a ton of money.

We ran the 2 adverts below.
The ONLY difference between them is the image.

But look at the cost per result:

That’s almost HALF and we actually had more clicks on the cheaper one.

Now 40p might not sound like a big deal. But multiply that by 1000 clicks and you’re saving £400.

Multiply it by 10,000 clicks and you’ve just saved £4,000 - that's a nice little holiday somewhere!

Here’s the thing. What we’ll do next is take the winning ad and Split Test it by changing something else (maybe the text at the top).

We keep doing this until we can’t get the cost per result down any further.

I’m not sure about you, but saving money as a business owner always gets me excited.

So if you’re running paid adverts, make sure you’re A/B Split Testing them every time.

Or if you need help reducing your ad spend and getting better results, drop me a line and we can have a chat 😊

Do you want less stress and more sales from your Kajabi setup?

Here are 5 ways I can help:

Strategy Intensive
Align Kajabi with your business model so it actually drives sales.
Core Build
A complete Kajabi system, built to sell from day one.
Premium Build
Advanced systems with multiple products, funnels, and automation.
Rescue Projects
Stuck with a broken or half-finished build? I’ll fix the mess and get you moving.
Migrations
I’ll transfer your content, contacts, and funnels into Kajabi with no downtime.

👉 If you’re ready for a Kajabi setup that grows your business, not your stress, let’s talk.