The #1 Reason Kajabi Feels Underused - and How to Fix It

The reason most enterprise setups feel like they’re underperforming isn’t the platform, it’s the lack of strategy.

I see it every week.

Businesses sign up for Kajabi because it promises an all-in-one solution.

But then what happens?

• Teams get stuck figuring out what to build first
• Offers and products get added without a clear purpose
• Tech is left to the marketing team (who should be doing marketing)
• Courses go live without any support or follow-up

So the platform ends up half-built, hard to navigate, and way more work than it should be.

At the risk of sounding like a stuck record, Kajabi isn’t the problem.

Here’s the fix:

Start with the outcome, not the features.

We’ve been engaged by coaching businesses to provide a completely done-for-you service.

Yet, by the time we’ve signed the contract, someone from the company has already been into the Kajabi backend and ‘started setting things up’ – and it’s carnage.

Please, don’t.

Back in the day, if you’d chartered me to fly you somewhere in my plane, I wouldn’t expect to find your PA sitting in the cockpit, pushing all the buttons, trying to start the number 1 engine.

Point made?

The good news is that Kajabi has loads of features:

• Courses
• Coaching
• Community
• Newsletters
• Podcasts
• Funnels
• Emails

But that doesn’t mean you should use all of them. Or start with the wrong one.

Before you build anything, ask:

• What’s the result we want for the customer or client?
• What’s the result we want for the business?
• What’s the easiest possible way to deliver both?

That’s the foundation.

You don’t need a full suite of offers from day one.

You need one clear customer journey with a measurable outcome, clear automations, and a simple backend that your team can actually manage.

Then build only what supports your strategy.

Once the strategy’s mapped, only then should you start:

• Setting up products
• Building offers
• Creating automations
• Writing emails
• Designing pages

Because if the structure’s not right, none of the pieces work together.

And here’s the bit most people skip:

Someone Has to Own the Kajabi Strategy

In big businesses, Kajabi often becomes a shared tool with no single owner. Marketing handles emails. Ops manages support. Leadership expects results.

But no one is responsible for the full customer experience across the platform.

And that’s where things fall over.

You need someone who can:

• See the full picture
• Translate business goals into platform builds
• Spot what’s missing
• Work with your team (or outsource) to get it done

That’s where I come in for many of my enterprise clients.

You don’t always need full-time staff, but you do need clarity, ownership, and a build plan that makes sense.

Coming up next

In step 2 of this mini-series, I’ll show you exactly how to structure your Kajabi setup around outcomes, not just products. Read it here...

And if you’re already nodding along and want to get things fixed faster, drop me a message and I’ll take a look at your setup with you.

Let’s simplify it, structure it properly, and get it delivering.

I’m Andy, the Kajabi Guy 👋🏼

I help coaches, course creators, and enterprise teams who want less faff and more results from Kajabi.

If you're ready to simplify your setup, streamline your systems, and start getting a return on your Kajabi investment, let's talk.

Email me: [email protected]