Why Most Kajabi Builds Fail (and How to Fix Yours)
Jul 21, 2025Most enterprise Kajabi setups aren’t failing because of the platform. They’re failing because there’s no strategy behind them.
Here’s what I see all the time:
- Teams dive in without a plan.
- Products get added with no clear purpose.
- Tech is dumped on the marketing team instead of leadership.
- Courses get built with no follow-up or support.
The result? A half-built platform that nobody enjoys using — and worse, one that doesn’t convert.
Kajabi isn’t the problem. The build approach is.
The Fix: Start with Outcomes
Before you touch a button, ask three questions:
- What’s the result we want for the customer?
- What’s the result we want for the business?
- What’s the simplest system that delivers both?
Once you have that, then you build products, pages, automations, and emails.
Why Ownership Matters
In larger businesses, Kajabi often becomes a “shared toy.” Marketing handles emails. Ops deals with support. Leadership expects results. But no one owns the full customer journey.
That’s where systems fall apart.
What you need is someone who can:
- See the full picture.
- Translate goals into a working Kajabi build.
- Spot the missing pieces.
- Ensure the whole thing ties back to business outcomes.
That’s what we do for enterprise clients: bring clarity, ownership, and a build plan that actually sells.
👉 If your Kajabi setup feels more like a liability than an asset, book a Kajabi Strategy Intensive ($2,500).
I’m Andy, the Kajabi Guy 👋
I help coaches and training companies build strategy-led Kajabi systems that sell.
Ready to sort your setup and scale?
Book a Kajabi Strategy Intensive ($2,500) - we map your plan and credit the fee to your build.
Prefer email? andy@great-circle.co.uk
