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Expert tips and insights to help you build, grow and scale your coaching business.

Andy Brown standing on a sunny beach in Cadiz

Don't quit on the beach business strategy

By Andy Brown | The Kajabi Guy · 3 min read

Every summer, like clockwork, the same thought does the rounds among coaches who've knocked off for a well-earned break.

They're a week in, far enough f...

Andy on a hilltop hike in the Andalucían countryside, wearing a cap, sunglasses and a backpack, with green hills and blue sky in the background.

There's no right or wrong in business advice. Only your outcome. strategy

By Andy Brown | The Kajabi Guy · 3 min read

Open LinkedIn for five minutes right now. Count the contradictory pieces of advice that land in your feed before you've finished your coffee.

By the time ...

Coach lying on a sandy beach with a straw hat, working on a laptop to review their own online course.

Coaches, take your own course coaching business

I had a call last week with a coach who'd shut his membership down. When I asked him why, he told me Kajabi wasn't really fit for purpose.

Hmm, tricky one. I work with some of the biggest coaches in ...

Young woman with brunette hair in a black turtleneck, standing beside a tall window, holding a theatrical tragedy mask on a stick to one side and looking down at it. White-painted brick wall behind her.

How to Build a Coaching Business When You Can't Put Your Face on It coaching

Twice in the last week, I've had near-identical discovery calls. Different people, different problems, same question buried in the conversation.

"Can I build this thing without my name being attached...

Five people standing in warm golden light facing a large wall of cold blue digital screens across a dark, hazy room.

Why AI Won't Kill Your Coaching Business (But It Will Kill Courses) artificial intelligence communities courses

Every few months a new version of AI lands, and it's a bit better at everything than the last one.

Faster. Sharper. More useful. Able to explain almost anything you throw at it, in seconds, for free....

Hand-drawn horizontal progress bar with the orange filled section spanning 0 to 90 percent and a dashed outline section from 90 to 100 percent, labelled SHIP and POLISH.

When 90% is Enough

I'm an all-in kind of guy. 100% or nothing.

I don't see the point of not doing everything to the best of my ability.

So when a new client said he only wanted me to build 90% of his Kajabi setup, my ...

You Built Them a Maze. They Wanted a Map. business efficiency coaching

I reviewed three Kajabi systems this week.

Three different coaches, three different niches, three completely different businesses.

And every single one of them was a maze.

Modules stacked on module...

Quote: "Jules would be sitting on the other side of the office, head in hands, weeping over the lost revenue."

A discovery call should prove you can solve the problem. Not solve it. business growth discovery calls

I've lost count of how many coaches have told me lately that they've stopped doing discovery calls.

Said with a kind of weary pride, like they've finally seen through the trick.

So I ask them why.

...

Glossy advertised burger beside a disappointing real one.

Why Your Offer Doesn't Convert (and It's Probably Not the Copy) business growth offer sales & marketing

You've seen the advert. The burger glistening under the lights, cheese folding over the edge like a slow wave, the kind of thing that makes you put your shoes on and head out the door.

Twenty minutes...

Andy Brown in the cockpit of a light aircraft

Strategic Altitude: Why Most Coaches Are Stuck at the Desk business growth strategy

Some of my best thinking used to happen at three thousand feet.

When I had a plane, the routine was simple. I'd hit the wall on a Tuesday afternoon, grab the keys, drag the aircraft out of the hangar...

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BLOG

Expert tips and insights to help you build, grow and scale your coaching business.

Some of my best thinking used to happen at three thousand feet.

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