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Practical, actionable insights for coaching and course creators.
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BLOG

Expert tips and insights to help you build, grow and scale your coaching business.

Young woman with brunette hair in a black turtleneck, standing beside a tall window, holding a theatrical tragedy mask on a stick to one side and looking down at it. White-painted brick wall behind her.

How to Build a Coaching Business When You Can't Put Your Face on It coaching

Twice in the last week, I've had near-identical discovery calls. Different people, different problems, same question buried in the conversation.

"Can I build this thing without my name being attached...

Five people standing in warm golden light facing a large wall of cold blue digital screens across a dark, hazy room.

Why AI Won't Kill Your Coaching Business (But It Will Kill Courses) artificial intelligence communities courses

Every few months a new version of AI lands, and it's a bit better at everything than the last one.

Faster. Sharper. More useful. Able to explain almost anything you throw at it, in seconds, for free....

Hand-drawn horizontal progress bar with the orange filled section spanning 0 to 90 percent and a dashed outline section from 90 to 100 percent, labelled SHIP and POLISH.

When 90% is Enough

I'm an all-in kind of guy. 100% or nothing.

I don't see the point of not doing everything to the best of my ability.

So when a new client said he only wanted me to build 90% of his Kajabi setup, my ...

You Built Them a Maze. They Wanted a Map. business efficiency coaching

I reviewed three Kajabi systems this week.

Three different coaches, three different niches, three completely different businesses.

And every single one of them was a maze.

Modules stacked on module...

Quote: "Jules would be sitting on the other side of the office, head in hands, weeping over the lost revenue."

A discovery call should prove you can solve the problem. Not solve it. business growth discovery calls

I've lost count of how many coaches have told me lately that they've stopped doing discovery calls.

Said with a kind of weary pride, like they've finally seen through the trick.

So I ask them why.

...

Glossy advertised burger beside a disappointing real one.

Why Your Offer Doesn't Convert (and It's Probably Not the Copy) business growth offer sales & marketing

You've seen the advert. The burger glistening under the lights, cheese folding over the edge like a slow wave, the kind of thing that makes you put your shoes on and head out the door.

Twenty minutes...

Andy Brown in the cockpit of a light aircraft

Strategic Altitude: Why Most Coaches Are Stuck at the Desk business growth strategy

Some of my best thinking used to happen at three thousand feet.

When I had a plane, the routine was simple. I'd hit the wall on a Tuesday afternoon, grab the keys, drag the aircraft out of the hangar...

How to Hire a Kajabi Expert (Without Getting Burned) kajabi expert strategy

Years ago, when Jules and I first moved over to Kajabi, we hired someone to help us get set up.

Let's call her Karen. Because that was her name.

Karen came across well. She had the right confidence,...

Man in smart holiday clothes standing alone at an airport departure window watching a plane take off without him

Why Your Pricing Isn't a Number, It's a Story pricing

Picture the scene - Heathrow Terminal 3, and flight VS091 has just been called for boarding...

The girls are buzzing. A fortnight at Disney booked ages ago, the daughter is already in mouse ears and ...

Industrial style power switch in the off position, by Andy Brown, Kajabi Expert

Your Lead Magnet Won't Bring You the Sale funnels sales

Let me tell you something that most people building funnels on Kajabi (or anywhere else) don't realise.

Your lead magnet won't bring you the sale.

It was never meant to bring the sale. But somewhere...

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THE BLOG

BLOG

Expert tips and insights to help you build, grow and scale your coaching business.

Some of my best thinking used to happen at three thousand feet.

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