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Practical, actionable insights for coaching and course creators.
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Expert tips and insights to help you build, grow and scale your coaching business.

How to Hire a Kajabi Expert (Without Getting Burned) kajabi expert strategy

Years ago, when Jules and I first moved over to Kajabi, we hired someone to help us get set up.

Let's call her Karen. Because that was her name.

Karen came across well. She had the right confidence,...

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Why Your Pricing Isn't a Number, It's a Story pricing

Picture the scene - Heathrow Terminal 3, and flight VS091 has just been called for boarding...

The girls are buzzing. A fortnight at Disney booked ages ago, the daughter is already in mouse ears and ...

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Your Lead Magnet Won't Bring You the Sale funnels sales

Let me tell you something that most people building funnels on Kajabi (or anywhere else) don't realise.

Your lead magnet won't bring you the sale.

It was never meant to bring the sale. But somewhere...

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Freedom Isn't Something You Find. It's Something You Design. business growth coaching business

It's Tuesday morning, and the beach is ours again.

Easter weekend brought the crowds, the noise, the restaurants packed, and the car parks rammed to the gunwales. And I worked through most of it. Not...

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How to Get Found on Google and ChatGPT with FAQ Schema aeo business growth seo

Five Discovery Calls in Seven Days. Here's the One Thing I Changed.

Let me set the scene.

You've written great content. Your Kajabi pages are solid. Your offer is clear. And yet when your ideal clie...

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Two Days in Seville or 40 Hours Staring at a Screen. You Choose. coaching business strategy

Why a Two-Day Intensive in Seville Beats Another Online Course

I had a call a few months ago with a guy called Mike.

A senior director in his late forties, good salary and a corner office in spirit ...

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The Coaching Business Growth Paradox: Why Chasing Clients is Killing Your Growth business growth coaching business

I was sitting across from a coaching client recently. Great coach, brilliant with people and achieving genuinely transformational results.

But the business was stuck.

She was posting every day. Send...

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Why Underwhelming Your Coaching Clients Gets Better Results business growth courses memberships

Put down Claude or ChatGPT for a minute and read this.

I mean it.

Because there's a good chance AI is helping you become the most productive, content-generating machine your clients never asked for....

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The PATH Model: How to Build Courses and Memberships That Get Results business strategy memberships

Most course creators and coaches build the content first.

They record modules, upload lessons, add a community, and call it a membership.

Then they wonder why:

  • sales pages feel hard to write
  • peo
  • ...
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Zero-click search is here. Stop chasing clicks and start building trust signals. answer engine optimisation business growth seo

Most of your future customers will decide if you’re credible before they ever land on your website.

They’ll scan a Google snippet, read an AI summary, watch a short YouTube clip, skim a Reddit thre...

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