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Practical, actionable insights for coaching and course creators.
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Expert tips and insights to help you build, grow and scale your coaching business.

How to Find Your Dream Client (Even If You're Just Starting Out) customer research dream client

Last week, a coach asked me:

"How can I know who my dream client is when I haven't worked with anyone yet?"

It's a brilliant question.

And here's the thing - you don't need existing clients to ...

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From Coach to Course Creator: Your Natural Next Step coaching scale

Ever feel like you're saying the same things to different clients? That's not just déjà vu – it's an opportunity waiting to happen.

Why Courses Make Sense for Coaches

Here's a quick story: Last mont...

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The 5-Step System to Scale Your Coaching Business (Without the Burnout) coaching scaling systems

 

Here's the problem:

Most coaches start their business because they're brilliant at helping people transform. 

But nobody teaches them how to build a business that doesn't burn them out.

After h...

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Great Content. No Destination: The Content Creation Trap You Need to Avoid content sales & marketing

You're putting in the hours. Crafting valuable content. Building an engaged audience.

Your posts are getting shared. Comments are flowing. Your follower count is growing.

But something's missing, is...

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The outsourced project that earned me £120,000 focus mindset online business outsourcing scale

The biggest lightbulb moment of my business life was when I learned to outsource...

And this particular gem of a project earned me £120,000 . . . whilst I slept.

That’s not some throw away statement...

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Motivation Monday: Disrupting the Salary Trap inspiration living the dream motivation

At 2am on a freezing February morning, I boarded a National Express coach to Newquay.

All I had was £40 in my pocket, a surfboard and a rucksack.

I was 16 years old and leaving home, and this was my...

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No pressure, no diamonds businesscoaching entrepreneur focus mindset online business

I’m in trouble with the boss again.

Last week I got shiny object syndrome and went off chasing ‘a great idea’ down the internet rabbit hole.

I’ll be honest, their marketing was pretty slick and the ...

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5 Steps to Simplifying Your Coaching Business (and Life) business growth coaching kajabi life online business training

This is my dive buddy, Mark.

And he’s about to run out of air 40 metres below the surface.

I’ll tell you the story over a cerveza one day, but let’s just say it changed my entire outlook on what mat...

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You Can't Steer a Parked Car businesscoaching focus mindset online business

“At least nobody got hurt…”

My thoughts as I drove over, instead of around the roundabout…

Granted, the flowers weren’t looking too healthy, but I’d survived the excursion.


Sometimes what seems lik...

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How to Make $3,335 from the Back of a Taxi memberships

We met at an event in Canada.

And like most of the 800 people in that room, Lucy was excited.

"This is my last chance," she told me. "I've been talking about this for ages, and if I don't do it now,...

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