The exact system we use to help coaches scale sustainably.

The 5-Step System to Scale Your Coaching Business (Without the Burnout)

Nov 20, 2024

 

Here's the problem:

Most coaches start their business because they're brilliant at helping people transform. 

But nobody teaches them how to build a business that doesn't burn them out.

After helping hundreds of coaches streamline their businesses, I've developed a system that consistently works. It's not magic - it's just smart business design that puts your sanity first.

Let me share the exact system we use to help coaches scale sustainably.

 

Step 1: The Core Four

First, we establish your:

↳ Signature offer (your premium coaching program)

↳ Core working hours (when you're at your best)

↳ Ideal client capacity (what you can handle well)

↳ Non-negotiable boundaries (your sanity savers)

 

Step 2: The Tech Stack Simplifier

Everything runs through Kajabi:

↳ Client onboarding

↳ Booking system

↳ Payment processing

↳ Resource delivery

↳ Email automation

No more juggling 8 different platforms.

 

Step 3: The Value Ladder

We build three core revenue streams:

↳ Premium 1:1 coaching (high-touch, high-price)

↳ Group program (medium-touch, medium-price)

↳ Digital products (low-touch, low-price)

This creates consistent income without consistent overwhelm.

 

Step 4: The Freedom Framework

We automate:

↳ Client welcome sequence

↳ Resource delivery

↳ Follow-up emails

↳ Booking reminders

↳ Payment collection

You're now free to focus on actual coaching.

 

Step 5: The Scalable Structure

Finally, we build:

↳ A member's area for resources

↳ Templates for common communications

↳ Standard operating procedures

↳ Clear client boundaries

↳ Support systems

 

The result?

- More income

- Fewer hours

- Happy clients

- Real weekends

- Sustainable growth

 

This isn't theory - it's the exact system we use with our clients.

If you’re tired of trying to figure this out alone, let's talk about getting you proper support. 

Book a call, and let's map out your perfect coaching business.

Need help getting more out of Kajabi?

I’m Andy Brown, Verified Kajabi Expert and Coaching Business Growth Strategist.

Coaches and training companies come to me when they want Kajabi to run like a proper growth system, not a patchwork of pages, products, and guesswork.

I help you:

  • Clarify your offer and customer journey so the right people buy
  • Build or optimise your Kajabi site, funnels, and checkout so it converts
  • Set up clean automations, tagging, onboarding, and retention so people stick
  • Rescue broken Kajabi projects and fix what’s slowing sales
  • Migrate to Kajabi smoothly, without downtime or lost data

If you want a clear plan and a clean build that performs, book a strategy session and we’ll map the fastest route to revenue, then I can implement it with you or for you.

Schedule a Call →