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Expert tips and insights to help you build, grow and scale your coaching business.

Visibility Without Burnout: The Slow Marketing System for Coaches in 2026 business growth marketing tips

A lot of coaches are exhausted. Not by coaching, but by marketing.

There’s a stat in my 2026 Coaching Industry Report that should make all of us pause. A big chunk of coaches are considering quitting...

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How I Pre-Sell and Build Courses That People Actually Want courses marketing tips

Read time: < 3 mins

If you’ve ever sat staring at a blank page trying to write sales copy for your course or coaching offer, you’ll know how hard it is to find the right words.

Here’s the truth: you...

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How to Create a Compelling Mission Statement: A Step-by-Step Guide brand marketing tips

Introduction

A business mission statement is more than just a catchy tagline—it's the compass that guides your company through its entrepreneurial journey. But its power extends beyond internal align...

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"Dogfooding" Our Way to Success: How We Practice What We Preach with Kajabi customer service marketing tips

Here at Great Circle, we've always believed in the power of authenticity. It's one thing to recommend a product or service to our clients, but it's another to use it ourselves. This is where the conce...

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The devil is in the data - why you must be using analytics in your marketing marketing tips seo

Are you tired of feeling like your marketing efforts are falling flat? Do you find yourself struggling to connect with your target audience?

The answer may be closer than you think - all you need is ...

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Why SEO is Crucial for Online Business Success google marketing tips seo

Where's the best place to hide a dead body? Page 2 on Google

Sorry, that's an old chestnut from the world of SEO. Let me explain...

In today's digital age, an online presence is essential for any bu...

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How to create 52 weeks of content (without losing the will to live) content marketing tips

You know that feeling when you should be doing social media posts for your business, but you just sit staring at a blank screen without a single idea?

No matter how hard your rack your brain, nothing...

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A Marketing Lesson from Steve Jobs brand marketing tips

Do you remember the Apple iPod?

Please don’t tell me you’re too young otherwise we might fall out ;)

Anyway, Mr Jobs did a pretty good job (sorry) of shifting a few - around 450 million or so*

But ...

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“We used to spend $1 million a day on Google Ads” advertising google marketing tips
Now this was a seat mate worth talking to…
 
“And we used to get $1.2 million a day back” he said.
 
How often do you talk to the person sitting next to you on a plane? Do you strike...
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Pants on fire! brand customer research marketing tips
Right in front of my client, there I was stripped down to my shorts, standing on one leg and sweating like a furnace worker.
 
I'd never done yoga before. Truth be known, I'd never conside...
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