How I Pre-Sell and Build Courses That People Actually Want

Read time: < 3 mins

If you’ve ever sat staring at a blank page trying to write sales copy for your course or coaching offer, you’ll know how hard it is to find the right words.

Here’s the truth: you shouldn’t be guessing.

Your clients already have the right words. You just need to capture them – and then use those words to pre-sell your course before you even create it.

That’s where my 30-for-30 call comes in, and how I use AI to turn those conversations into pure gold for both copy and course creation.

Step 1: Run a 30-for-30 Call

Here’s how it works:

• I invite someone who fits my ideal client profile onto a free 60-minute call.
• The first 30 minutes are theirs. They share their biggest challenge, what they’ve tried, and where they’re stuck.
• The next 30 minutes are mine. I give them practical advice they can use straight away.

They get clarity and quick wins. I get priceless insight into how they think, what they need, and how they say it.

Step 2: Record and Transcribe

With their permission, I record the call using Fathom (Zoom also works).

Fathom gives me an instant transcript, which is where the real value starts.

Step 3: Feed It Into AI

I copy the transcript into ChatGPT and ask questions like:

• Summarise the top 3 challenges this person mentioned.
• Highlight exact phrases they used to describe their problem.
• What outcomes were they hoping for?

Within seconds, I’ve got:

• A list of their pain points
• The exact language they use
• A clear picture of the results they want

Step 4: Pre-Sell the Course

Here’s the kicker: that insight doesn’t just give you better copy – it gives you the outline for a course you can sell before you even create it.

You can:

• Use their exact language in your landing page
• Pre-sell the course based on the problems they’ve described
• Double-check demand before you spend weeks building content

That’s double gold. You validate the idea and get paid to create the solution they’ve already told you they need.

Step 5: Build With Confidence

Once you’ve got paying students in, you can shape the content around the very challenges they raised.

You’re not guessing. You’re solving real problems with a course that’s already been bought.

Step 6: Repeat and Build a Library

Every 30-for-30 call adds to your library of insights. Over time, you’ll have:

• A bank of marketing language
• A pool of course ideas
• Proof of what your audience actually values

And many of those people end up becoming clients anyway – because they’ve already had a taste of what it’s like to work with you.

Wrap-Up

If you’re stuck on what course to create or how to sell it, don’t start with guesswork.

Start with real conversations.

Your clients will hand you the copy you need, and the framework for a course they’re ready to buy.

And with AI, you can mine those conversations for insights that make pre-selling simple, and building faster.