And what it means for your next move
We’ve seen a quiet shift over the past couple of years.
Coaches are no longer just selling sessions, memberships, or mini-courses. They’re building creator brand...
As founders and business owners, we’re told to create systems, build teams, and prepare to step away.
In theory, that’s smart strategy. In practice, it’s not always that simple.
Because in coaching,...
Introduction
A business mission statement is more than just a catchy tagline—it's the compass that guides your company through its entrepreneurial journey. But its power extends beyond internal align...
If you’ve ever driven through Spain, chances are (95 of them actually), you’ll have seen a big, black bull icon on top of a hill.
That is the Osborne Torro - the iconic brand mark of a fantastic busi...
REM did write some cracking tunes…
But that’s not what I’m talking about here, I’m talking the systematic culling of creative workers by Artificial Intelligence (AI).
They tell us that AI can now au...
Coming up with a relevant and memorable name for a business can be tricky, but to get things started, here are 10 tips to get the creative juices flowing.
1. Reflect your brand
Your company name sho...
Do you remember the Apple iPod?
Please don’t tell me you’re too young otherwise we might fall out ;)
Anyway, Mr Jobs did a pretty good job (sorry) of shifting a few - around 450 million or so*
But ...
Reading time < 3 mins
Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. Ha...
