5 Ways to Increase Your Brand Value (and make more money)

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Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. Harvard Business Review
And THAT is expensive both in money and in time.
Once you have that right, your customer is more likely to stay with you than go somewhere else.
2) Customer Service
This is part of your brand, and you need to be on top of this one before anything else.
In this fast paced consumer society, customer service is lacking more than ever.
The faceless landscape of online sales illustrates this beautifully.
You know what it’s like when you have a bad experience with a business, the staff are rude, nobody wants to help, everyone has their head down on the their phones, it doesn’t feel great, and chances are you won’t hurry back.
So if you can go the extra mile with your customer service, a smile, attentiveness, genuine interest in your customer, after sales care, then you’re going to position yourself above the competition who don’t really care.
3) Random Acts of Kindness (RAoK)
This follows on from point 2.
Has any person or business ever surprised you with a gift out of the blue?
Feels pretty good doesn’t it? And it doesn’t cost a lot from a business perspective to do that.
We ran a RAoK campaign recently, where, on a stinkingly miserable Monday morning, we delivered to our customers freshly baked, branded Cupcakes with a big smiley face on top, with a note saying “A little something to make your Monday a bit brighter”.
It went a long way and cost us very little in the scheme of marketing budget.
Even finding out your customer’s birthday and setting it up as a reminder in your CRM to send them a card - people LOVE birthday cards!
4) Ask
As business owners we often get buried in the day to day grind, turning out our products and service that we think our customers want.
Give as much value as you can to your customers, without expecting anything in return.
About the Author
Andy is on a mission to help you grow your business.
Having worked with some of the leading brands in the world, he founded Great Circle to fill the gap of business owners needing an effective outsourced brand and marketing solution.
For help with your branding, website or marketing, please get in touch for a no-obligation chat:
[email protected]
WhatsApp: +34 648479684
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