How you know you have a job instead of a business.
A friend messages you on a Sunday night. A group of mates have rented a private villa next month, and there's a spare room with your name on it.
Watch what you do next.
You don't look up the place. You open your calendar, and you already know what it's going to tell you before you look.
So you send the message you've sent a dozen times.
"I'd love to, but March is stacked out. I'm definitely up for the next one."
That's the giveaway. Someone offered you a week of your own life, and the first thing you did was check whether the business would allow it.
This isn't a you problem.
If you haven't got going yet, it isn't because you're lazy or slow or not cut out for it.
You've likely done the training, bought the programme, watched the videos, and tried to get started. What nobody ever gave you was the order to do it in, so every week starts somewhere different and none of it stacks up.
And if you already have a business, nothing's gone wrong either.
You're excellent at the craft, you have clients who pay for what you know.
The trouble is you're trading time for money. Get good at selling your time and everybody wants your time. Put your prices up and they still come.
At some point it stopped being a business and turned into a timetable with your name on every slot.
Two different scenarios, same conclusion; a life that's run by something else.
Which one are you?
You can't get it off the ground.
You've spent ages trying to get your business off the ground.
There's doubt, confusion and you feel like you've been going round in circles for weeks, months or years.
Everybody's telling you something different, and they're all selling something. What you need is someone who's actually done what you want to do, and show you how to do it.
Or you have a business and it's stuck.
You have clients and you're making money, but nothing changes. The business isn't growing and the answer to every problem seems to be more content, launch another course, or post more often.
You're doing more hours and getting further away from the business you set out to build. You need a clear path to grow the business without burning yourself out.
More information isn't the answer.
You've got more information than you could use in five years. It's on your hard drive right now.
What you don't have is a clear path.
One route, in the right order, that takes you from where you are to where you want to be. And someone who's done it, in the room with you every week, to show you the way.
Design the life, then build the business round it.
Most people do this the wrong way round. They build the business, then try to fit a life into whatever's left over. It never fits, because there's never anything left over.
So we start the other way. What does the week actually look like? Which mornings are yours? What are you doing in the summer? Who do you want to be around, and where?
Then we build the business that pays for it. Not the other way round.
Ultimately that's what all of this is for. Your Fridays back. Your mornings back. Being able to say yes on a Tuesday without checking the calendar first.
Join the Community →How it works.
Weekly live sessions with me
This is what makes the difference.
Every Tuesday I run a live session, part workshop and part Q&A.
I announce the topic each week, and the rest of the time goes on your business and your problem. Not generic lessons, real-world, proven solutions.
Tuesdays at 7pm UK / 2pm Eastern (US)
A clear path to follow
A framework based on The Coach's PATH:
- Problem
- Aspiration
- Transformation
- Habits.
You work through it at your own pace, in order, so you always know what you're doing next and why. The tactical support is on the live weekly calls.
The accountability thread
Say what you're going to do this week, then come back and tell us whether you did it.
It's simple and surprising how much you'll get done when you tell someone. We'll do this together.
The recording library
Every session is recorded and added to the library. Miss a Tuesday and you can catch up when it suits you.
It's searchable, and over time it becomes a library of real answers to the problems coaches actually have. No overwhelm, only what you need.
Plus: optional 1:1 sessions with me.
When you want to go deeper on your own business, you can book a one-hour strategy session with me, with follow-up notes and an action plan.
"I can get all this out of AI for nothing"
You can, and I use it every day myself. Ask it to write you a launch plan and it'll give you a decent one in thirty seconds, for free.
Then nothing happens.
Because the thing that was missing was never the information, it was the support.
AI will give you the plan and it will never once notice that you've quietly dropped it. It has no skin in your business, and it has never built one.
What you're paying for in the community is a person with twenty years of knowing what works and what doesn't. And a room of fellow coaches on the same path for support and accountability.
Before we talk about the £50
How long have you been trying to get this working? Months? A year? Three years?
And what has it cost you so far? The course you half finished. The subscriptions you pay for every month and barely use. The consultant who took the fee and built what they wanted instead of what you needed. The ads you ran before the offer was right. The website you've paid to have rebuilt twice.
Add it up. Hundreds, thousands, tens of thousands. Most people never do add it up, because they don't want to see the number.
That's the roundabout. Spend a bit more time, spend a bit more money, still nothing changes.
The expensive part was never the price. It was the years you spent going round in circles.
An hour with me one to one is £190.
Inside the Community you get access to me four times a month, a proven method to work through, the library and the accountability, for £50.
That's £12.50 a session.
£50 is deliberate. A £9 community fills up with people who joined on a whim and leave on one. That serves none of us.
Putting in something worthwhile is what turns meaning into doing.
If you're going to get the business you want, the work has to get done, and this is the thing that gets it done.
What this won't do.
This won't build it for you. I'll tell you exactly what to do and in what order, and then you have to go and do it. If you want it built for you, that's a different conversation and I'm happy to have it.
It won't be quick either. Stripping a business back and building it properly takes time, not a fortnight, and the first few weeks usually feel like going backwards because you're taking things out.
And it won't suit everybody.
If you want a secret funnel, or you want to talk about the platform without the strategy, you'll be disappointed and I'd rather tell you now so you can choose whether it's for you.
Two ways to join.
The Community
£50/month
Four live sessions a month with me, The Coach's Path framework, the accountability thread and the full recording library.
A community of fellow coaches on the same journey, and I bring real life industry experience and learnings from working with coaches.
You pay month to month, and can leave any time if it's not for you.
Join the CommunityThe Coach's PATH
+ Community
The full course: four modules and sixteen lessons working through the PATH framework in depth.
Your first 90 days in the Community are included, so you've got support and accountability while you work through it.
After that you can stay on at £50 a month to continue your journey.
See the CourseWho's Andy
I'm Andy Brown. Verified Kajabi Expert, with twenty years in business strategy and marketing behind that.
I've worked inside coaching businesses at every stage, from start-ups, through to seven-figure coaches. So I know what works, and more importantly, I know what doesn't.
I created this community because the same thing keeps coming up on my calls. Good coaches, stuck on things that turn out to be simple once somebody with the right experience has eyes on them. It's always harder to do it for yourself because we're all too close to our own stuff.
Jules and I run our own business around our life, from southern Spain. We designed the life first and built the business to pay for it. That's the same order I'll be asking you to work in.
FAQ
If you have any more questions, email me at: andy@great-circle.co.uk
How much is it?
£50 a month. There's no contract and you can leave any time if it's not for you.
Do I need to buy the course first?
No. You can join the Community on its own. The course is there if you want to work through the whole framework in depth.
I haven't started yet. Is it too early
No. The beginning is when the risk of building the wrong thing is highest, and it's the best point to get it right.
I've already got a coaching business. Is it too basic?
No. Most of the established coaches I work with are stuck on something simple they're too close to see. If you're business is stuck, this will get it moving again.
I'm already flat out. Where do I find the time?
That's the actual problem, and it's the first thing we look at. Strip out the work that isn't valuable, replace it with scalable solutions, and you'll start getting time back.
What if I can't make a Tuesday?
Watch the recording whenever suits you. It's in the library within a day and you get to discuss it and ask questions about it in the community.
Is there a contract?
No. You pay month to month and you cancel whenever you like.
Can I get a refund?
Because you pay month by month, there are no refunds. If it isn't for you, cancel before your next payment and you won't be charged again.
Can I work with you one to one?
Yes. Members can book a one-hour strategy session with me, with follow-up notes and an action plan, for £190.
Do I need to be using Kajabi?
No. The community is about strategy. You can use whichever systems you want. Now and again I will be giving advice and answering questions on Kajabi as I'm a verified expert, but the content is platform-independent.
Next time that message lands on a Sunday...
The plan is to open the calendar and find you can go. That takes a path, someone who's walked it, and the work actually getting done.
£50 a month, and I'm in the room every Tuesday.
Join the CommunityWhy my clients say.
Millana Snow
Founder at Millana Snow
"Andy is the team member I've been looking for years.
Not only is he incredibly kind and professional, he is quick to respond and create new ideas and business opportunities. From the beginning he understood my business from my point of view as well as my customers, which is a rare thing.
Although he is the best I have worked with, he's not just a Kajabi guy. He understands how to build on what you already have into something much bigger and organized. If you want support building a real business through Kajabi, work with Andy."
Dan Brynes
Ninox Leadership
"In a coaching and online-business world that can sometimes feel overrun with “instant 7-figure success” hype, Andy is refreshingly different - a mature, experienced and grounded business professional who understands what credible businesses and their clients actually need.
He was also a pleasure to work with: friendly, humble, collaborative and receptive to my ideas and intent, while bringing enough real-world Kajabi experience to challenge, refine and significantly improve them where it mattered. That balance was particularly valuable to me. I never felt that I was being pushed into someone else's template or formula."
Penny Porter
The Codex Protocol
"He does exactly what he says he'll do — and then some. What really sets him apart is that he understood how to build an original creative concept into a commercial offer without reducing or compromising creativity for the numbers. He ensured that Kajabi fit my vision, not the other way around."
Solvej Biddle
The ENGAGE Method®
"Andy and Jules have been instrumental in getting The ENGAGE Method® from idea to live programme. Together they have a rare ability to think about the bigger picture while also getting the details right. I wouldn't have launched without them."
Chris Gomez
Forged in Sport
"Andy brought the strategy, structure and accountability to build our Kajabi platform, course and community from scratch and got us live within three months. He keeps things moving and challenges our thinking in all the right places."
Jenny Plant
Account Management Skills
"When you're with Andy, you have the feeling anything is possible. He has exceptionally high standards for client service, and I'm always impressed by his focus on going the extra mile."
Tiga-Rose Nercessian
Intimata
"I've so enjoyed the process of working together that it's hardly felt like work at all. I feel safe in your hands and very inspired by what you do together and how you work."
