You're probably here for one of three reasons:
You've built it.
The course exists, the site's been live for a year or more, but nothing. No sales, no interest, just silence.
You've spent the money.
Lead magnets, ads, a consultant who took the fee and built what they wanted, not what you needed. Or a website and course platform subscription you've been paying for, and done nothing with.
You haven't launched yet.
You've watched people spend two years and ten grand to end up exactly where they started. You're determined not to do that, but you don't have aĀ plan.
At the end of the day, you want an online coaching business that affords you the life you want to lead.
Here's what I see, over and over, inside real businesses.
Someone with a course that would genuinely change a life, and a landing page nobody can understand.
Someone paying for a platform they haven't openedĀ for ages, because they never worked out where to start.
Someone producing brilliant work at a rate most people couldn't match, and converting almost none of it, because the copy speaks their language instead of their ideal customer.
None of thoseĀ businesses have a quality problem, but every one of them has the same problem:
There was never a path between the work and the people who need it.
The reason a coaching business doesn't grow is almost never the ad, the funnel, or the platform.
It's that nobody did the thinking first:
WhatĀ isĀ the real problem the customer has, in theirĀ words rather than yours.
What do they genuinely want, the place they actually want you to take them.
What's the shortest possible route between those two things.
And how do you do that without buying yourself another job.
GetĀ those wrong and every tactic downstream is a coin flip. GetĀ them right and the tactics become obvious.
Four steps.
The order is what makes it work.
P. Problem
Who you're actually for, and what keeps them awake. Not your description of it, theirs. Miss this step, and you're building on sand.
A. Aspiration
What they genuinely want, three layers below what they told you. And what you want from your business, which almost nobody stops to question.
T. Transformation
The shortest bridge between the two. This is where the course, the offer and the build live. They only work because the first two stages did the thinking.
H. Habits
What keeps it going after the launch energy runs out. Visibility, consistency, and the quiet work that compounds to a business you don't need a holiday from
Most people start at T.
That's why most people get stuck.
I'veĀ been behind theĀ scenes of a lot of these businesses.
I'm Andy Brown. Verified Kajabi Expert, twenty years in business strategy and marketing before I ever touched the platform.
I've worked inside coaching and course businesses from startup through to seven figures. Their systems, their numbers, their messaging, their sales calls.
Which means I'veĀ seen what works.
And more importantly, I'veĀ seen what breaks, where, and how often.
Not in theory,Ā in the back end of real businesses run by people, most of whom had already spent years and a lot of money before we sat down together.
The Coach's PATH is the solution. TheĀ actual framework to build a business you don't need a holiday from.
Join Now āWhat's inside.
A course built on four modules, sixteen lessons. It's built deliberately short enough to give you only what you need to build a successful business.Ā
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Module 1. Problem Who you're for, the language they use, and what they say to themselves at three in the morning. Most importantly, how to turn that into your message.
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Module 2. Aspiration What success actually looks like for your ideal client. And the harder question, what it actually looks like for you.
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Module 3. Transformation Where the build lives. The shortest bridge between their problem andĀ the solution.Ā All of it designed around the life you've defined rather than squeezed in afterwards.
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Module 4. Habits What keeps it running. Visibility, consistency, and how not to give up when the going gets tough.
Plus
Ninety days inside The Coach's PATH community, with other coaches and course creators on the same journey.
Weekly workshops on the tactical layer, like;Ā Content without burn out. Getting found in search. PricingĀ for an outcome rather than guessing.
And me, showing up. Not a content library you log into once and abandon. AĀ clear path guided by someone who's walked it a hundred times.
An optionĀ to stay in the Community after the 90 days.
I've sat on a lot of calls with people at exactly your stage. This is what they say,Ā almost word for word...
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I have no idea what to charge, so I guessed. And I think I guessed low.
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I paid someone who looked like they knew what they were doing. They didn't.
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I've got followers. Almost none of them buy anything.
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People land on my page and leave. I don't know why.
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They sign up, and then I've got no idea what to send them.
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I've put money into ads and got nothing back.
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I don't want to spend a year building something nobody wants.
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It only works when I'm in the room, and I can't be in the room forever.
Every weekĀ you get to join meĀ on a live session.
You bring the problem you've got right now, and we work it out together. The recordings build into a searchable library that keeps growing.
Most ofĀ the problems take ten minutes to fix when someone's seen them a hundred times before.
Join Now āWho this is built for
- Course creators with content already builtĀ that'sĀ sitting doing nothing.
- Coaches running one to one or group programmes online.
- Experts who want to launch a course or membership and want to do it once, properly.
- Service providers who've outgrown trading hours for money and need a way out.
If you want a business that funds the life you actually want, and you refuse to make it up as you go, this was built for you.
Who it isn't for
- Anyone looking for a quick fix without doing the work.
- Anyone who thinks the platform is the answer (or the problem).
- Anyone who wants to skip the thinking and go straight to the tactics.
Founding members.
Join as a founding member beforeĀ 31st October 2026Ā and get 30% off the full price.Ā
Becoming a founding member.
Ā£350
Price goes to Ā£500 on 1st Nov 2026
- AĀ proven path to paying clients
- No more guesswork,Ā no more wasted time
- 4-modules, drip fed weekly so you're not overwhelmed
- Lessons short enough, and spaced out enough, that you'll actually finish them
- 90 days support and accountability in the community,Ā so you actually get the business built
- Live workshop and Q&A every week with Andy
- Works with any platform (not just Kajabi)
- Payment options available
I built this because there are too many good people out there whose work never reaches the people who need it. Not because it isn't good enough. Because nobody built them a path.
Andy Brown
Why my clients say.
Penny Porter
The Codex Protocol
"He does exactly what he says he'll do ā and then some. What really sets him apart is that he understood how to build an original creative concept into a commercial offer without reducing or compromising creativity for the numbers. He ensured that Kajabi fit my vision, not the other way around."
Dan Brynes
Ninox Leadership
"Andy recently helped me with a substantial rebrand and rebuild of my Kajabi website, and the result exceeded my expectations.
What particularly stood out was the combination of deep Kajabi expertise with genuine business experience and judgement. In a coaching and online-business world that can sometimes feel overrun with āinstant 7-figure successā hype, Andy is refreshingly different - a mature, experienced and grounded business professional who understands what credible businesses and their clients actually need.
He was also a pleasure to work with: friendly, humble, collaborative and receptive to my ideas and intent, while bringing enough real-world Kajabi experience to challenge, refine and significantly improve them where it mattered. That balance was particularly valuable to me. I never felt that I was being pushed into someone else's template or formula."
Millana Snow
Founder at Millana Snow
"Andy is the team member I've been looking for years.
Not only is he incredibly kind and professional, he is quick to respond and create new ideas and business opportunities. From the beginning he understood my business from my point of view as well as my customers, which is a rare thing.
Although he is the best I have worked with, he's not just a Kajabi guy. He understands how to build on what you already have into something much bigger and organized. If you want support building a real business through Kajabi, work with Andy."
Chris Gomez
Forged in Sport
"Andy brought the strategy, structure and accountability to build our Kajabi platform, course and community from scratch and got us live within three months. He keeps things moving and challenges our thinking in all the right places."
Solvej Biddle
The ENGAGE MethodĀ®
"Andy and Jules have been instrumental in getting The ENGAGE MethodĀ® from idea to live programme. Together they have a rare ability to think about the bigger picture while also getting the details right. I wouldn't have launched without them."
Jenny Plant
Account Management Skills
"When you're with Andy, you have the feeling anything is possible. He has exceptionally high standards for client service, and I'm always impressed by his focus on going the extra mile."
Tiga-Rose Nercessian
Intimata
"I've so enjoyed the process of working together that it's hardly felt like work at all. I feel safe in your hands and very inspired by what you do together and how you work."
FAQ
If you have any more questions, email me at: andy@great-circle.co.uk
How much does it cost?
The fullĀ price is Ā£500 which includes the course and 90-days in the community (with an option to stay on afterwards). Founding members rate is Ā£350 until 31st October 2026
What does the founding rate actually mean?
The first group pays less than everyone who comes after, and that price won't be repeated.Ā
I haven't started yet. Or I'm already running. Is this still for me?
Both, and that's deliberate. Whether you've got a site that's gone quiet, a course sitting there with no sales, or nothing built yet at all, the problem underneath is the same one. There's no proven route between what you do and the people who need it. That's what this fixes, wherever you're standing right now.
How much time does this take?
The lessons are short, that's on purpose. You take it at your own pace, one that's comfortable and achievable. The support is there for you as you go.