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How to Find Your Dream Client (Even If You're Just Starting Out) customer research dream client

Last week, a coach asked me:

"How can I know who my dream client is when I haven't worked with anyone yet?"

It's a brilliant question.

And here's the thing - you don't need existing clients to ...

Pants on fire! brand customer research marketing tips

Right in front of my client, there I was stripped down to my shorts, standing on one leg and sweating like a furnace worker.

I'd never done yoga before. Truth be known, I'd never conside...