Zero-click search is here. Stop chasing clicks and start building trust signals.

Most of your future customers will decide if you’re credible before they ever land on your website.

They’ll scan a Google snippet, read an AI summary, watch a short YouTube clip, skim a Reddit thread, or see your name mentioned in a comment. Often they’ll get what they need without clicking through at all.

This isn’t theory.

A SparkToro study found that 58.5 percent of American and 59.7 percent of European searches were zero click.

So if your whole plan is “rank, get the click, convert on the website”, you’re building on sand.

The new strategy is actually simpler. Be the obvious safe choice wherever your prospects first bump into you.

What changed, in plain English

1) Google is answering more queries on Google

Even when you “rank”, the user might not need you. They get enough from the snippet, People Also Ask, maps, video, or AI summaries, then move on.

2) Platforms send less referral traffic over time

Not because they hate you, but because keeping users on-platform is the business model. The practical point is the same either way, fewer people will click out compared to a few years ago.

3) AI usage is expanding, and distribution is shifting

Gemini’s growth is a factor because it’s bundled into Google’s ecosystem. Third-party reporting suggests Gemini has grown quickly and is now a meaningful part of AI usage. Mobile AI assistant apps are also surging, which changes how and where people discover you.

None of this means SEO is dead. It means SEO alone won’t carry you.

The practical shift: from traffic to trust

Traffic still matters, but it’s no longer the main scoreboard.

The scoreboard is trust signals:

• Do you give a straight answer quickly?
• Do you sound like you’ve done this in the real world?
• Do other people mention you?
• Do you show proof, process, and specificity?
• Do you make the next step obvious?

That’s what gets you remembered and short-listed, even when the click never happens.

What to do this week (60 minutes total)

Step 1: Add an answer-first block to your key pages (15 minutes)

Pick your top offer page and your top blog post, or the one you most want to rank.

Add a short block right near the top:

• 3 to 5 lines that answer the main question
• A simple “who it’s for”
• A clear next step

Answer-first block (example you can copy and adapt)

If your website traffic is dropping, you’re not imagining it. More searches end without a click because Google and AI tools answer people on the results page. Your goal now is to show up with clear answers and credibility, so buyers trust you before they ever visit your site. Start by adding an answer-first block, a short FAQ, and a “where did you hear about us?” field on your Kajabi forms.

Kajabi tip: Put this in a simple text block above the fold. Keep it plain. Don’t hide it in an accordion.

When creating content, Neil Patel recommends:

• Using the active voice
• Lowering your content’s reading comprehension
• Short sentences and paragraphs
• Adding headings and subheadings
• Breaking up content with bullet points and lists

Step 2: Add a short FAQ using real call questions (30 minutes)

Take the 6 to 10 most common questions you hear on calls and turn them into an FAQ on that page.

Here are solid starters for Kajabi experts and coaches:

• Do I need Kajabi, or is my current setup fine for now?
• What’s the quickest win to increase conversions on Kajabi?
• How long does a proper Kajabi build take?
• What do you need from me before we start?
• Do you fix broken funnels, or only build new ones?
• What’s the difference between a theme tweak and a conversion rebuild?
• Do I need more traffic, or a better offer and funnel?
• What should I measure if traffic is unreliable?
• What does “done-for-you” actually include?
• How do you handle SEO if Google is keeping clicks?

Write each answer in 3 to 6 sentences. Keep them specific, not fluffy.

Kajabi tip: Use headings and short paragraphs. Avoid giant accordions everywhere. Google can still read accordions, but humans skip them.

Step 3: Fix attribution inside Kajabi (10 minutes)

Analytics tells you the last click. It rarely tells you the real journey.

Add one required field to your application form, enquiry form, or discovery call form:

• Where did you first come across me?
• What made you trust me enough to enquire?

This one change will give you better data than most dashboards.

The 30-day plan (if you want to take it seriously)

Week 1: Make your site quote-worthy

• Add an answer-first block on your top 3 pages
• Add one FAQ section on each
• Tighten your About page into proof, process, and outcomes

Week 2: Publish platform-native, not link-begging

Platforms increasingly prefer keeping people on-platform, so stop leading with outbound links.

Publish one useful piece in full on:

• LinkedIn: deliver the value in the post, keep links out of the main body
• YouTube: 5 to 8 minutes, “here’s what to do next” format
• A community space where your buyers hang out: a discussion prompt, not a promotion

Week 3: Build “trust assets” that AI and humans can reuse

Create:

• 1 comparison post, for example “Kajabi vs X for coaches”, with trade-offs
• 1 teardown, for example “Why your funnel isn’t converting”, with a checklist
• 1 case study, even if anonymised

Week 4: Measure the right signals

Track:

• Branded search growth, people searching your name
• Enquiry quality, are they clearer and more ready?
• Call close rate
• “I’ve been following you for a while” messages
• Your form attribution answers from the new required field

Traffic becomes a supporting metric, not the strategy.

Common mistakes to avoid

1) Trying to SEO your way out with more blog volume

If your content doesn’t answer real questions fast, more posts just means more noise.

2) Hiding your best insight behind a click

If more people are getting answers without clicking, you need to be useful where they already are.

3) Arguing about one stat instead of fixing the strategy

The direction is what matters. Tighten your language, cite what’s citeable, then move on and build trust signals.