There's no right or wrong in business advice. Only your outcome.

By Andy Brown | The Kajabi Guy · 3 min read

Open LinkedIn for five minutes right now. Count the contradictory pieces of advice that land in your feed before you've finished your coffee.

By the time you're ten posts in, you've been told long-form is back and long-form is dead. That video is the only thing that works and that nobody watches video anymore. That you need to niche harder and broaden out. That newsletters are the future and that newsletters are dying. That AI-generated content is going to eat the industry, and that AI-generated content is what's killing everyone's engagement. Every one of them delivered with the certainty of someone who's cracked the code.

Now open your podcast app. Same thing. Open YouTube. Same thing. Open your own inbox and count the coaching newsletters telling you what the "one thing" is that's going to change everything for your business this quarter.

There's a good reason it feels overwhelming. It is overwhelming.

And I'll hold my hands up straight away. This blog post is landing in that same feed. So the irony isn't lost on me. But stay with me, because it's exactly the point.

Confidence sells. Nuance doesn't.

The post that says "here are the six things I tried and honestly the answer is it depends on your situation" doesn't go viral. The post that says "STOP DOING X. START DOING Y. HERE'S WHY EVERYONE ELSE IS WRONG" does. So the content that reaches you is the content that had the loudest edges filed on. And the more of it you consume, the more you start to feel like you must be doing something wrong.

You're not. You're just listening to a lot of people who don't know what you're building.

Right and wrong only exist in relation to a target

There isn't a universal right or wrong in any of this stuff. There's only what YOU are trying to build.

Someone telling you engagement pods are the way, or that paid traffic is the only thing that scales, or that AI-generated content is the future, or that you need to be doing daily video by next month… none of it is right or wrong in a vacuum. It's right or wrong depending on what you're building toward. Depending on the life you want. Depending on the clients you actually want to work with, and the way you want your days to feel.

When you don't know where you're going, every piece of advice sounds urgent. When you do know, most of it becomes noise.

Right and wrong only exist in relation to a target.

Two coaches, same advice, different answer

Here's where most coaches fall over. They haven't done the work of getting properly specific about what they want. So "my outcome" stays as fuzzy words like "grow" and "scale" and "success", which is why every bit of advice still feels like it applies.

Get specific.

Take two coaches, both good at what they do.

Coach A wants a three-day working week. Fifteen clients maximum, at high margin. She wants her Fridays back for the horses and her Mondays back for the family. Her definition of success is that the business quietly funds a good life, and doesn't ask for more of her than she wants to give.

Coach B wants to build a seven-figure business with a team of twenty. He wants to be a category-defining voice in his niche. He's happy grinding for the next four years because he's building something he plans to sell.

Now take the same piece of advice, running around LinkedIn this week. "You need to hire your first team member."

For Coach B, that's probably good advice. He can't get where he's going alone. For Coach A, it's disastrous advice. Adding a team member means adding revenue targets to cover the salary, which means adding clients, which means losing the Fridays, which was the whole point.

Same advice. Right for one. Wrong for the other. And you can only tell which is which if you know what YOU are building.

The filter that changes everything

That's the actual work. Not consuming more takes, not following more experts, not tearing your business up every time a post lands with authority. It's sitting quietly and getting properly honest about what YOU want the outcome to be. Then measuring everything against that, and that alone.

The filter is one question, and it's brutally simple:

Does this move me closer to what I actually want?

Yes? Consider it, and if it fits, act on it. No? Interesting for someone else, not for you. Scroll on.

What clarity actually feels like

Without the target, every opinion is a threat. With the target, most opinions become interesting but irrelevant. They're right for someone else, building something else, with a different life in mind. That's fine. It just isn't your problem.

Here's what changes when you get properly clear. LinkedIn stops feeling like a threat and starts feeling like a library. You can read the hot take about video, nod, note it, and go back to the newsletter that's actually converting for you. You can watch someone else's launch play and be genuinely happy for them without feeling like you should be doing the same. You can go a full week without pivoting anything, because there's nothing to pivot.

That's not disengagement. That's discernment.

Take the permission slip

So if you need permission to stop, take it. You don't have to change your content strategy this week because someone with 40,000 followers said the game has shifted. You don't have to add a new offer because everyone in your niche did. You don't have to become a video creator, a podcaster, or a threads guy just because those are the current takes.

You have to build what YOU want to build. And measure it against YOUR outcome.

Ultimately, the only right or wrong that counts is whether the thing you're doing today is taking you closer to the thing you actually want. If it is, keep going. If it isn't, that's a real problem worth fixing. Not because someone on the internet said so, but because your own definition of success says so.

That's ownership.

Frequently asked questions

How do I know if a piece of business advice is right for me?

Business advice is only right or wrong in relation to your specific desired outcome. Before applying any advice, get clear on what you're actually building toward. Your income target, your working hours, your client model, your lifestyle. Then measure the advice against that. If it moves you closer, consider it. If it doesn't, it isn't your advice to take.

Should I take business advice from LinkedIn posts?

LinkedIn advice can be useful, but only after you've defined your own outcome. Most posts are written from the author's context, not yours. Without knowing your specific goals, every confident post feels urgent. With a clear target, you can filter what applies and let the rest scroll past.

How do I stop pivoting my business every time I read a new opinion?

Constant pivoting is usually a symptom of unclear goals, not too much advice. Get specific about what you want your business to deliver in terms of income, hours, clients and lifestyle. Once you have a clear target, most external advice becomes irrelevant, and you stop reacting to every post you read.

What's the first question I should ask before changing my business strategy?

Ask: does this move me closer to what I actually want? If yes, consider it seriously. If no, it's interesting for someone else, not for you. This single filter question protects your business from being rebuilt around other people's outcomes.

Why do I feel overwhelmed by so much business advice?

Confident, definitive content spreads faster than nuanced content. The advice that reaches you tends to have the loudest edges filed on. Combined with unclear personal goals, this creates the feeling that you must be doing something wrong. The fix is defining your outcome, not consuming less content.

Andy Brown | The Kajabi Guy
Verified Kajabi Expert. I help coaches and training companies build growth systems using Kajabi as the tool. 20+ years in business strategy and branded marketing.
UK-based, working with clients worldwide.
great-circle.co.uk

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