Why Less Is More in Course Creation (and How to Land a Plane)

When I first went to flight school I couldn’t land a plane for shit.

I was fine with everything else, but making the rubber meet the tarmac? Forget it.

Too high and we’d float down the runway.

Too low and we’d hit so hard, the engineers were weeping into their coffee...

I did what most of us do when stuck:

• Read all the theory
• Bought the books
• Collected 100 different opinions in the flying room

And each time I tried to process it all, I stuffed it up even worse.

Net result: Overwhelm.

Enter Connie (aka "The Greaser")

I needed a break from it all.

So on holiday, I met a Scottish instructor named Connie, and over a couple of beers I told her my dilemma.

“Nae bother,” she said, “I’ll have you sorted in no time.”

More beer ordered.

The next day I turned up expecting to go flying. Connie had other ideas.

She sat me in the left hand seat of a Cessna 150, with its nose wheel propped on a beer crate.

“Sit here for 20 minutes. Memorise the picture out the windshield against the horizon. That’s the landing attitude. Nothing else matters.”

An hour later, we were in the air.

Connie told me to forget everything else except the picture I'd seen from the cockpit.

Sure as whisky flows in Scotland, I nailed it. Six smooth landings later, she declared me cured.

Off we went to celebrate (get drunk, again).

The Lesson

Here’s the point: I didn’t need another 40 hours of training.

I didn’t need more books.

I just needed one problem solved: how to land the damn plane.

And I’d have paid 5x more than Connie charged because that single outcome was worth it.

It’s exactly the same with courses.

Learners don’t want everything you know.

They don’t want 90 lessons, endless PDFs, or a mountain of “bonus” material.

They want the fastest route to an outcome that matters to them.

That’s the value of a course, not the hours of content – the result it delivers.

So if you’re stuck trying to package your knowledge into a course, stop asking “What else can I add?” and start asking:

👉 “What single problem can I solve that’s worth paying for?”

Solve that, and your course will sell.

PS: If you’re wrestling with this and need clarity, book an hour’s coaching with me.

I'll get your course focused on outcomes and ready to sell. (Beer crates not necessary.)