How to Stand Out in a Crowded Market

marketing niche

Take the path less travelled, it’s quieter there.

Saturday was decompression day after 2 weeks of membership launches.

During a 2 hour hike in the Parque Natural Los Alcornocales, we saw only 4 other people.

And I can describe exactly what they looked like.

Which got me thinking about going in the opposite direction of the crowd.

As the owner of a coaching business, how do you stand out?

You do the opposite of the others; you go niche.

While the competition all sends the same generic message, you go super specific.

Scary? Maybe.

Effective? Ohh yes!

When I niched down to being the Kajabi Guy, within 4 weeks, we started to attract our dream clients.

Within 6 months, I had more enquiries than I could deal with.

They say the riches are in the niches.

They are right.

Try to serve everyone, and you’ll serve no one.

But when you get super specific with your offer, you’ll have less noise and more quality.

Now, doesn’t that sound like a walk in the park?

I’m Andy, (aka The Kajabi Guy)

And if you want help to streamline your coaching offer, drop me a DM.

Here are 3 ways I can help you build, grow and scale your coaching business:

Join LEVEL UP COACHES CLUB: Get expert guidance, proven strategies, and a supportive community to transform your coaching passion into a thriving 6-figure business.
Unlock Your Potential with 1-2-1 Coaching: Choose from my Power Hour, 3-Session Bundle, or Custom Programme to get personalised guidance, actionable strategies, and accountability to fast-track your coaching business growth.
Leverage Kajabi with Our Done-for-You Services: From full Kajabi site builds to creating engaging courses and memberships, let us handle the tech so you can focus on coaching.