How to build courses that sell. Cutting through the Overwhelm.

How to Cut Through the Overwhelm of Course Creation

Sep 02, 2025

Overwhelm is the number one reason coaches and companies never get their course live.

The good news? The problems are common, and so are the solutions.



Overwhelm for Solo Creators

  • Too many ideas, no filter
    You try to include everything you know, and the course outline spirals into 40+ lessons.
    Fix: Strip it back to one problem, one solution. If it doesn’t directly move the learner from A to B, cut it.

  • Perfectionism
    You feel it has to be studio-quality and flawless before launch.
    Fix: Focus on clarity, not polish. Record a simple Loom or Zoom video. Learners value results, not production.

  • Tech meltdown
    Systems feel like a monster, so you freeze.
    Fix: Start with a minimum viable system. Choose something simple that won’t bog you down, then move to Kajabi once you’re ready to scale.

Real-World Example

I was once asked to quote for a 90-lesson build. Ninety!

That kind of scope would bury both the learner and the coach.

By contrast, one of my seven-figure clients runs tens of thousands of students through a lean Kajabi course with just enough lessons to create transformation.



Overwhelm for Enterprise Teams

  • Too many stakeholders
    Everyone wants their piece added, and scope spirals.
    Fix: Anchor to learner outcomes. Appoint one decision-maker to filter what stays and what goes.

  • Complexity of delivery
    The project gets overloaded with resources, modules, and formats before it’s even live.
    Fix: Launch a lean pilot version. Validate early, then expand once it’s proven.

  • Pressure to prove ROI upfront 
    Leaders want perfection from day one. That pressure delays progress.
    Fix: Set clear expectations - this is Phase 1. Use early feedback and data to refine into Phase 2.

Real-World Example

I’ve seen corporate builds stall for months because marketing, HR, and product all wanted to “own” the content.

Once a single lead was appointed, and we refocused on learner outcomes, the whole project unlocked.



Strategy First Wins Every Time

If you dive in without a clear plan, it’ll feel like drowning in the ocean.

Strategy first gives you a clear roadmap of what needs to be done, letting you tick things off one by one.

 

The Takeaway

Overwhelm comes from trying to do too much at once, or from chasing perfection.

The antidote is clarity and simplicity:

  • One problem, one solution.
  • Lean version first.
  • Build confidence through small wins.

The faster you get moving, the faster you build momentum.


 

Bonus: Basic Course Creation Roadmap

If you’re still feeling stuck, here’s a simple 5-step framework you can follow to cut through the noise:

  1. Define the outcome
  2. Scope the course (lean and focused)
  3. Draft your delivery
  4. Build a lean version (MVP)
  5. Launch and refine

Use it as your compass - it’s enough to get you moving without drowning in detail.

 

Less stress and more sales from your Kajabi setup.

Here are 5 ways I can help you achieve that:

  • Strategy Intensive
    Align Kajabi with your business model so it actually drives sales.

  • Core Build
    A complete Kajabi system, built to sell from day one.

  • Premium Build
    Advanced systems with multiple products, funnels, and automation.

  • Rescue Projects
    Stuck with a broken or half-finished build? I’ll fix the mess and get you moving.

  • Migrations
    I’ll transfer your content, contacts, and funnels into Kajabi with no downtime.

    👉 If you’re ready for a Kajabi setup that grows your business, not your stress, let’s talk.

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