Course Creation: Build Smarter, Scale Faster
Sep 08, 2025Read time: < 3 mins
Why a Minimum Viable System Beats Complexity Every Time
Most people get stuck at the build stage.
Not because they can’t coach or create, but because they overcomplicate.
Websites. Funnels. Email automations. Video editing. Membership portals.
Overthinking level: God.
The truth is that you don’t need all that to get started.
What you need is a minimum viable system – just enough to test demand, deliver value, and get paid.
The Simplest System for Creators
This is the version I share inside my 30-Day Coaching Business Blueprint:
Presence
Start with a LinkedIn business page (or even a well-optimised profile). You don’t need a full website to validate your idea.
Offer
One clear coaching package: 1 hour, 3 hours, or 10 hours. Keep it simple and easy to say yes to.
Booking + Payment
Use Calendly linked to PayPal. Payment is collected upfront. The client chooses their slot, and Calendly syncs with your calendar and Zoom. No back-and-forth.
Follow-Up
Record the coaching call with a tool like Fathom (with permission). Use AI to summarise the key points and send the client a clear action plan. It adds real value, keeps them accountable, and saves you hours writing notes.
That’s it. You could set this up in a single day.
With those pieces connected, you’re running a coaching business.
The Simplest System for Enterprise Teams
The same principle applies at scale.
Large training projects often stall because teams try to build the full system before they’ve tested demand.
The result? Months of planning, endless stakeholder input, and no launch.
Instead, start with a pilot programme – a lean version of the course delivered to a smaller audience.
This allows you to:
- Validate content with real learners
- Collect feedback before investing heavily
- Prove ROI quickly and win buy-in for wider rollout
Once the pilot is working, then move into a full platform like Kajabi to deliver courses, communities, and automation at scale.
Enterprises don’t need complexity first. They need traction first.
My Real-World Example
When I started, I didn’t have a system…
I was having coffee with someone who asked if they could book three hours with me.
I had no idea what to do, but I said yes.
“How much?” they asked.
“£200 an hour,” I replied (making it up on the spot).
They agreed. They booked.
That was the start of my coaching business.
No website. No funnel. Just an offer, a price, and a call.
From there, I expanded into courses, communities, and Kajabi.
But the point is, I didn’t wait for the perfect setup. I started simple.
3 Steps to Build Smarter and Faster
- Strip it back. Forget the funnel and focus on one clear offer.
- Automate the basics. Use Calendly + PayPal + Zoom to handle bookings and payments upfront.
- Test, then scale. Run it lean first. Once you’ve proven demand, then move to Kajabi for courses, community, and automation.
Takeaway
Don’t get stuck trying to build a perfect system before you start. Build the simplest version that works, deliver value, get paid, then grow from there.
In Part 4: Enrolments Don’t Happen by Accident
I’ll show you how to build demand, use pain-point messaging, and make early sales — so your course doesn’t just exist, it actually sells.
