How Kajabi Helped Natalie Ellis Scale Bossbabe to $100M
Feb 18, 2025Scaling an online business is never easy - especially when you’re managing a global audience, a thriving community, and multiple revenue streams.
For Natalie Ellis, co-founder of Bossbabe, the challenge was clear:
How do you turn a passion-driven brand into a scalable, multi-million-dollar empire?
With over 2 million Instagram followers and a fast-growing membership program, she needed a platform that could handle rapid growth while keeping everything streamlined.
That’s where Kajabi came in.
The Challenge
Before Kajabi, Bossbabe was spread across multiple platforms—creating inefficiencies in content delivery, sales, and community engagement. The team needed:
- A single platform to manage courses, memberships, and sales funnels.
- Scalable automation to handle a high volume of students.
- A seamless user experience for their premium membership and coaching programs.
The Kajabi Solution
Kajabi allowed Bossbabe to consolidate everything into one powerful platform, eliminating tech headaches and freeing up time to focus on growth.
Here’s what made the biggest difference:
- All-in-One Simplicity – No need for third-party tools; courses, emails, and payments were all handled within Kajabi.
- Automation & Funnels – Streamlined onboarding and sales processes increased conversions.
- Scalable Membership Model – Kajabi’s community and subscription features helped grow their paid membership into a thriving movement.
The Results
Since moving to Kajabi, Bossbabe has:
- Scaled to $100M+ in sales
- Grown a global membership community with thousands of engaged members
- Saved time by automating content delivery and client management
By leveraging Kajabi, Natalie Ellis turned Bossbabe into one of the most successful online brands for female entrepreneurs - without the stress of juggling multiple platforms.
