Contrary to popular belief, I’m not dead. A bit older, maybe. But still standing.
I just had to take a break from all the online noise. Because honestly, it has been relentless.
Every other post felt like recycled AI fluff, or someone yelling about how to 10x your business by Wednesday.
So I stepped away, switched off and got back to real work.
And I’ll admit, I've been spending a bit of time swanning around the Spanish locale, buying a few new hats, and eating too well.
But I’ve also been doing the deeper work to find out what's really going on in the online learning space.
If you're building on Kajabi, here's what you need to know...
Zooming Out: What’s Actually Happening in Online Learning?
I’ve been working closely with clients, talking strategy, auditing broken Kajabi systems, and reviewing some of the best online memberships I’m part of.
Here’s the pattern I’m seeing across every conversation and every build:
👉 Online courses aren’t dead
👉 Kajabi isn’t broken
👉 People are still buying - they’re just being more selective.
Buyers are savvier, and attention spans are shorter than ever.
And frankly, they don’t want more content; they want faster results.
What’s Working Right Now?
The Kajabi platforms that are performing well right now have one thing in common: simplicity.
Not minimal in effort, minimal in distraction.
The strongest builds are clean, clear and strategic. They’re built for the user, not the ego of the creator.
- No bloated modules.
- No 16-lesson tangents.
- No automation spaghetti.
Just a clear path to a result.
The biggest mistake I still see? People thinking that more content = more value.
It doesn’t.
More often than not, it leads to overwhelm, drop-off and zero transformation.
Which means no testimonials, no referrals and no repeat business.
What Should You Be Building?
Simple, strategic journeys with blended learning and an emphasis on support over content.
What people want right now is:
- A clear offer
- The shortest path to success
- A mix of live touchpoints and on-demand support
That’s what’s working, and that’s where Kajabi still shines when you use it properly.
It’s not about throwing everything you’ve got at your course; it’s about building with intent.
So yes, I’ve been off the radar for a while, but I’ve been watching, listening, and rebuilding behind the scenes.
And now I’m back, I’ll be sharing what I see working in real businesses using Kajabi, backed by actual data and honest conversations.
No fluff. No hype. Just practical insights from the Kajabi trenches.
And maybe the odd hat 😉
It’s good to be back.
Our Kajabi Life: The Bull, The Wild Cat and Sherry
We have a dilemma with our new home.
There’s just too much to see.
- Cádiz by boat in 30 minutes
- Jerez by train in 8
- Sevilla just an hour away
But even closer to home - ventas in the campo, secret beaches, old-school bodegas.
So, what do you do?
You buy fold-up e-bikes.
Meet El Toro and El Gato Savaje - our trusty steeds for days of irresponsible adulting.
Another reason we love Kajabi...
When you’ve got your Kajabi automations dialled in, it frees up time for what really matters:
- Bike rides
- Long lunches
- Tapas and cervezas under the shade of a vine-covered terrace
Because your coaching systems shouldn't keep you tied to a desk.
They should help you build a business that works while you play.
That’s the plan here, anyway.
Right, must dash, it's Friday and Venta Vaca is calling.
Vamos!
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