Bad news. Santa Claus isn’t coming this year. See below 🙃
And don’t blame me, I was happily minding my own business when it happened...
I’m trying a slightly different format this week using Kajabi’s Newsletter Product.
So bear with me if the formatting looks like it's had a few too many Sherries, we’ll blame the tech and crack on.
What’s inside:
- ChatGPT 5.2 + “the banana”, a fruit bowl made in heaven
- Why it pays to sweat the small stuff
- Prices on your website, yes or no?
- Kajabi Life, Home Alone at Christmas, and it's not going well
ChatGPT 5.2 + nano banana, a fruit bowl made in heaven
If you haven't tried ChatGPT 5.2 'Thinking' yet, you're in for a treat.
Not because it spits out more words, but because it behaves more like a second brain.
It slows down, thinks stuff through, and gives you something you can actually use. That slower pace is the whole point. And it's worth the wait.
Now add Nano Banana Pro into the mix and it’s a killer combo. ChatGPT 5.2 helps you think it through. Nano Banana Pro gives you the images to match, thumbnails, blog headers, simple graphics, the stuff that makes people stop scrolling.
The key is to just keep it grounded, it’s not magic. It won’t fix a messy offer, unclear positioning, or a weak value proposition.
What it will do is help you spot the gaps faster and tighten the work without guessing.
Try it for yourself - copy and paste prompt:
- “Here’s my landing page (paste URL). Give me the 5 highest-impact edits to improve clarity and conversion. Keep my tone.”
Note: Make sure it's in '5.2 Thinking' mode, and have your 'Personalization' dialled in. Otherwise, you'll just have another robot blowing sunshing up your butt.
PS: I created this (and all the images in this edition) with the 'Banana' 👇🏼
(Christmas cards, sorted - let me know if you want the prompt 😎)
It pays to sweat the small stuff
I’ve recently been described as a paradox.
On one side, I like nothing more than getting my boardies on, hitting the water and cruising waves all day (wouldn’t that be nice).
On the other side, I’m the guy geeking out on the smallest H tag and the most boring little SEO detail on a Kajabi blog.
Here’s why.
Those tiny details are what get you found
- More qualified people finding you means more clients into your system.
- More clients into your system means more freedom.
- More freedom means more time surfing.
Logical, right?
We're in a new era of search, and the compounding effect is real.
If your tag ducks aren’t in a row, you will get left behind.
I’m seeing it more and more right now, which is why I’m working with clients to tighten the details so they rise above the noise and get found by the right people.
Make sure your headings are clean and logical, one H1 per page, then H2s, then H3s
It’s not sexy, but it works.
A Quick Win
Pick one blog post you’ve already published and do a 20-minute upgrade:
- Tighten the title for search intent
- Apply a consistent tag stack
- Add 3 internal links
- Add 3 FAQs at the bottom
- Add one clear CTA to your offer
Prices on your website, yes or no?
I’m well and truly both feet in the “yes” camp.
Here's why...
This week a prospect booked a discovery call and said, on the pre-call survey, they want to go for my Core product at $5,000, then upgrade to Premium at $10,000+ in phase 2.
I hadn't even spoken to them yet. They'd gone to my website, seen my offers, and booked the call.
That’s exactly what pricing transparency is meant to do when your positioning is clear.
It filters out tyre kickers and it attracts decisive buyers who already understand the value range.
If you want pricing on-site without killing conversions:
- Use “from” pricing: Core from $5,000, Premium from $10,000+
- List what’s included in 5 to 7 bullets
- Say who it’s for and who it’s not for
- Offer two CTAs: start now, or book a call if unsure
- Make the upgrade path obvious
Your best clients don’t need convincing. They need clarity.
Our Kajabi Life: Home Alone at Christmas
Jules has gone to see her mum, and I’m at home for Christmas and New Year.
It turns out I’m mostly useless without her invisible systems running our home in the background.
I’m staring into the fridge with a face like a smacked arse, asking “where’s this” and “where’s that”, while she’s thinking, “how do you not see what’s right in front of you”.
It’s funny, but it’s also a reminder...
Good partnerships work because you cover each other’s blind spots. The invisible stuff matters. The background systems matter.
Same in business.
The right partner, team member, or system makes life easier. You stop fighting the day and you get more of the good stuff.
Quick question to steal:
What “invisible work” is holding your business together right now, and what breaks if it stops?
That’s the next thing to systemise.
And Finally...
Jules and I wish you the very best for Christmas.
Thank you for being part of our Kajabi family. We really do appreciate you.
And we love creating this content for you because it means a lot to us, we hope it helps you too.
Merry Christmas,
Andy & Jules 🎄
📌 PS: Jules recorded a message for you here...
Responses