Andy Brown, Kajabi Expert and Business Growth Strategy
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The Future of Online Courses is Here

Dec 14, 2025

For years, I’ve built Kajabi courses the traditional way:

  • Video-based lessons with workbooks
  • Downloads
  • Clear action steps

And that still works - to a point.

But no matter how much effort you put into production, a standard course delivers the same outcome for everyone who takes it.

That’s fine if all your learners have the same needs. But they don’t.

Some get stuck on a specific step and drop out. Others skip parts they think don’t apply, then miss something critical.

And for those with unique goals, generic content can feel like it’s not speaking directly to them.

So I started blending my course creation with AI - specifically, a custom-built ChatGPT tool.

Here’s how it works:

  • The traditional Kajabi course gives structure, personality, and clear instructions.
  • The custom AI coach asks each learner targeted questions, drills into their biggest challenges, and guides them step-by-step toward a solution that’s unique to them.
  • One system directs the user to the other when needed.

Instead of everyone finishing with the same generic plan, each learner leaves with a personalised outcome that fits their exact situation.

The benefits are clear:

  • Learners get tailored answers to their problems.
  • They keep moving when they hit a sticking point - no more disappearing after Lesson 3.
  • Completion rates go up because they feel supported every step of the way.
  • They get the experience of having me “on call” 24/7, without me needing to be in the room.

 

For my 30-Day Coach course, this approach has been the perfect fit.

The videos give high-value, instructional content, while the AI ensures every learner can apply it directly to their own business.

It’s the best of both worlds - the structure and authority of a polished course, with the personalisation of a 1:1 coaching experience.

And in the world of online learning, that’s the difference between “another course they bought” and “the course that changed everything.”

 

In summary

Most courses give everyone the same experience. Yours doesn’t have to.

With the right mix of video and AI, you can make every learner feel like the course was built just for them.

Which means, more completion rates, more recommendations, more business.

If you’d like help implementing this in your business, book a call with me.


What's Hot In Kajabi

🔥 Community Offer Blocks
Offer Blocks add a product banner right inside your community sidebar, so members can see and buy what you’re offering without leaving the chat. Sell more without breaking the flow. 

🔥 Kajabi Cart Templates
Use built-in templates to display several products on one page or spotlight a single offer. Each design makes buying simple, with clear “Add to Cart” buttons. Think Amazon inside your Kajabi setup.

🔥 Community Custom Page Integration
With Custom Page Integration, you can embed offers, courses, landing pages, and more in one click - giving members seamless access and boosting engagement and sales.


AI Tip of the Week

Make your Kajabi videos fully searchable in minutes.

Kajabi doesn’t let you search inside videos, but you can make the text under them searchable.

Here’s how I do it:

  • Record your lesson video as normal.
  • Create captions/transcript using Descript, or similar.
  • Paste the transcript into AI (ChatGPT, Claude, etc.) and ask it to create:
    • A concise, benefit-led lesson description.
    • Key takeaways or bullet points.
  • Add this text under your video in the lesson description.


Why it works:

  • Students can search course text to find exactly what they need.
  • Gives them a clear, quick summary of each lesson.
  • Improves accessibility and user experience.

Our Kajabi Life: When you end up in the mosh pit...

Carlos Santana on Stage

 If you’re old enough to remember Santana, we can stay friends...

If you’re not, well, let's just say I’m jealous.

I believe that when opportunities come along, you have to grab them before they’re gone.

So when we heard that the legend was playing in Seville, we were all in.

However...

By the time we booked, there were no seats left, so we ended up front-stage in the mosh pit.

I'll be honest, it had been a while, but we gave it out best moves.

The (slightly fuzzy) next day, we were saying how lucky we are to have this on our doorstep, and how Kajabi gives us the freedom to do these things. 

Because we’re not building businesses for the sake of it.

We’re building them to create a life we don’t need a holiday from.

Here's to more irresponsible adulting while we can.

It's a Kajabi life!

Responses

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Don't quit on the beach
Hey, it's Andy. Well, summer has landed down here in Spain, and landed hard. It's the kind of heat where even the cats won't move before six in the evening, and half my client calls have quietly turned into "Can we pick this up in September?" Fair enough. I'm not sure about you, but I rarely do my best work when it's pushing 40 degrees, and we all need a proper break. And that's why this week's...
Post when you can, not when you must
Hey, it's Andy. It's been one of those weeks. New clients onboarding, projects mid-flight, and life carrying on around all of it, the way life does. By Thursday, the day I'd usually sit down and write this, there was no chance. So I didn't. And I want to talk about why, because it sits right at the centre of how content actually works for a coaching business in 2026. Let's get into it... I do...
When 90% is Enough
Hey, it's Andy 👋 It's the end of the world as we know it. Well, not quite, but it's starting to feel like it as AI takes another giant leap for artificial kind. More on that below, and don't let the butterflies fool you. And if you've been sitting on an idea, course or membership that you just can't get launched, this edition is for you. Let's get into it. When 90% is Enough A new client made ...

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