I’ll be honest, I was getting worried.
Kajabi has felt messy this last quarter. Confused leadership, strange choices, and a drop in confidence from some of the clients and coaches I speak to every week.
I wasn’t the only one asking, “What’s going on?”
But now, I’m genuinely fired up again.
Because the founders are back.
For me, it’s the same feeling I had back in 1997 when I was working with Apple, just as Steve Jobs returned.
That shift from drift to direction, you could feel the focus snap back into place almost overnight.
That’s exactly what I’m feeling with Kajabi now.
And as someone who builds on it every day, for myself and my clients, that confidence matters.
I've written a piece on it here...
Plus in this edition, I've got a new article on building trust through your personal brand, a real-world Kajabi case study, and a great quote of the week to keep you grounded.
Let’s get into it 👇
We Need to See Your Face (so do your clients)
There’s a growing shift in coaching, from faceless funnels to creator-driven brands.
People don’t just buy courses anymore.
- They buy you
- Your story
- Your experience
- Your energy
Whether you’re building a course, community or coaching programme, your face is your brand, and trust is built by showing up.
If you’re uncomfortable with visibility, you’re not the only one.
But without showing up, it’s hard to build trust.
The good news? You don’t have to be loud, over-polished, or “go viral.”
You just have to be you, consistently.
🔗 Here are my tips on how to do it...
🔥 Featured Case Study: Forged in Sport
Helping Athletes Build a Business After Sport
The best Kajabi builds come from clients who know exactly what they want.
FORGED is a new coaching brand, helping athletes transition from the pitch to the business world.
Tim and Chris came to us with clarity, experience and a bold vision.
One’s a designer, the other’s a strategist.
Together, they knew this had to look, feel, and work differently from every other Kajabi site.
So that’s what we built utilising a custom theme and code.
The result is a sharp, athlete-first site, with 2 course levels and a community.
Combined with the Tim and Chris' experience, the offer started converting within days of launch.
Using the Kajabi Paywall feature, they're now onboarding more clients and building momentum - and this is just the beginning.
Are You Building GPTs Yet?
There’s a growing shift in coaching, from faceless funnels to creator-driven brands.
We’ve started blending Custom GPTs with traditional Kajabi courses and communities - combining automation, personalisation, and on-demand content all in one product.
It’s early days, but the results look promising with high completion rates vs non-guided courses.
We’re testing it right now on our latest course which guides new coaches step-by-step to get their first offer live.
You can check it out here The 30-Day Coach
We’ll keep you posted on how this mix of GPT + Course + Community performs.
Our Kajabi Life: From E-Bikes to YouTube – What Could Possibly Go Wrong?
So - we’ve gone and done it.
We’ve launched a YouTube channel for our ONE LIFE brand.
It’s basically our side hustle with a funnel - helping people over 50 figure out what they want next, build a coaching business, and then scale it on Kajabi.
Sounds simple, right?
Until you realise we’re filming on e-bikes, beaches, and random bodegas around Cádiz, trying to remember what the hell we were meant to say while dodging passing scooters.
Let’s just say we’re so far out of our comfort zone we might as well be on Mars.
But we’re doing it anyway, because that’s exactly what we ask our clients to do.
🎥 Come have a laugh and subscribe on YouTube
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