Hey, it's Andy 👋
It's the end of the world as we know it.
Well, not quite, but it's starting to feel like it as AI takes another giant leap for artificial kind. More on that below, and don't let the butterflies fool you.
And if you've been sitting on an idea, course or membership that you just can't get launched, this edition is for you.
Let's get into it.
When 90% is Enough
A new client made me question how I work this week.
He told me he only wanted me to build 90% of his Kajabi setup.
Now I'm a 100% kind of guy, so my first instinct was to push back.
But his reasoning is sound.
He said that if he tried to get it perfect, he'd never launch. And he'd be polishing things his customers might never notice or even want.
He's right.
You can't read data that doesn't exist. You can't iterate on a product that hasn't launched. The whole feedback loop that should be driving your business decisions stays locked until you ship.
So what do you do?
Ship the core, leave the polish.
This isn't only about Kajabi builds. It goes for your course, product, or membership - anything you've been sitting on.
If you've been waiting for the perfect version, get it to 90% and ship it. The missing 10% will reveal itself once real people are in.
The full piece covers how to find your own bottleneck, what to track once you're live, and how to use founding members properly.
What's Hot in Kajabi
Teaching Assistant inside your courses.
I've been running this on a live client build, and it's the bomb.
Here's the gist. Teaching Assistant sits inside the course and lets your students ask questions in plain English. It pulls answers from your video content and points them right to it. Effectively a course assistant on call, without you having to be there.
Find out how to install yours →
About this course.
The ENGAGE Method® is a programme for founders and CEOs who walk into rooms that matter.
For three decades, Solvej worked at the highest-stakes end of business - first as a commercial lawyer negotiating multimillion-pound deals, then walking into the BBC's Dragons' Den with a consumer product, triggering multiple offers and a bidding war from four of the five Dragons, and securing a joint investment deal.
If there's a conversation in your calendar that could move your company's direction, this was built for you.
Find out more and sign up before 24th June for a founding members' discount.
AI Tip of the Week: Claude Fable 5 just landed
Anthropic released Claude Fable 5 this week. Stripe ran it on a 50-million-line codebase and it did a migration in a day that would have taken their team over two months by hand.
That's a big leap.
Which raises the question every coach is quietly asking:
If AI keeps getting that good, what happens to my course?
Short answer: AI is brilliant at information, but useless at transformation.
I've written a blog on what this means to you.
Our Kajabi Life: Levante Returns
I used to think the Spanish Siesta was a myth. A two-hour cop-out for lounging around doing nothing.
Until we moved here.
For anyone who hasn't had the pleasure, Levante is a hot dry wind that rolls across southern Spain from the east.
And the beast from the east is back.
Once you understand what the hottest part of the day feels like, the Spanish actually have it nailed. Start early, have a decent break, and get back to it in the afternoon.
They're not avoiding the graft, they're working with the environment instead of against it.
It's the same idea for us, but with a different kind of break.
Instead of a nap, we head for the sea. The Atlantic is ninety seconds from the house, so we hit the water at start the day, then do two or three hours of deep work in the cool, then back to the ocean in the afternoon.
I've even got Jules out on the boogie board. She's never been one for the waves but she's now hooked and having the time of her life.
That's designing your business around your life.
You work when you're at your best and stop pretending you can give 100% in conditions that won't allow it.
In Levante season, that means working at 90%. And with the right systems running, 90% is plenty.
Right then, I'm off to find my wife.
Joolsy - back to work. Vamos!
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