How to Structure Your Kajabi Setup Around Outcomes (Not Just Products)

 
One of the most common mistakes I see in Kajabi builds?

Too many products, not enough purpose.

Someone gets excited and starts building courses, emails, freebies, coaching offers, access groups, all at once.

It rarely works and wastes a massive amount of time.

Because if your Kajabi setup isn’t built around a clear outcome, you end up with:

• Overlapping offers that confuse customers
• Complex funnels that nobody finishes
• A backend your team hates managing
• Low course completion rates
• And worst of all, low conversions

So, let’s flip it.

Here’s how I structure Kajabi setups for enterprise clients, the way that actually drives results.

Step 1: Define the outcome

Ask: What’s the one transformation or result you want your customer to achieve?

This might be:

• “Build a strong leadership habit in 6 weeks”
• “Reduce team stress and improve wellbeing”
• “Launch your first online product”
• “Learn how to manage diabetes with confidence”

Whatever it is, define it in plain English.

This becomes your product backbone.

Step 2: Map the shortest path

Once you know the outcome, map out the minimum steps your client needs to take to achieve it.

Strip out the fluff.

• If a course is the right container, great
• If it needs support or accountability, build in coaching or community
• If it’s better live than pre-recorded, do that

You’re not here to impress people with 12 modules. You’re here to help them finish.

Step 3: Choose the right product types

Kajabi offers multiple ways to deliver content, including courses, coaching, memberships, communities, podcasts, and webinars.

However, don’t use them just for the sake of it.

• If clients need accountability, add a coaching layer
• If it’s outcome-driven learning, use a structured course
• If it’s about long-term support, use a community or membership

Build the delivery around the transformation, not the tech.

Step 4: Build a simple, scalable backend

This is where most setups fall down (so to speak).

You don’t need:

• 15 offers with confusing access
• Overlapping automations
• Tags on tags on tags

You need:

• Clear naming conventions
• A clean product-access matrix
• Logical automations that can grow with you
• One or two clear entry points for the customer journey

That’s what makes the difference between a clunky Kajabi mess and a platform that actually runs.

Want an example?

I recently restructured a Kajabi site for a client who had 8 overlapping products and 3 confusing offers.

Don’t get me started on how many freebies they had (which lead nowhere).

We stripped it back to:

• One core outcome
• Two delivery formats (on-demand course + monthly coaching call)
• One community
• A single customer journey from opt-in to completion

If your Kajabi setup looks like a digital landfill, it’s time to stop the digging and get some help.

Whatever you do, don’t add more complexity to it.

Get a plan, and get it cleaned up based on outcomes first.

Coming up next

In the next post, we’ll explore why communities and coaching enhance ROI and how to build them effectively in Kajabi. Read it here...

And if you’re starting to feel like your setup is messier than it should be, drop me a message. I’ll help you make sense of it all.

Keep it simple. Focus on the outcome. Build from there.

I’m Andy, the Kajabi Guy 👋🏼

I help coaches, course creators, and enterprise teams who want less faff and more results from Kajabi.

If you're ready to simplify your setup, streamline your systems, and start getting a return on your Kajabi investment, let's talk.

Email me: [email protected]