Yes.
And no.
Yes - if your course is generic, bloated, and built around info-dumping instead of outcomes.
Yes - if you’re still hoping people will slog through 40 lessons and a few PDFs without ever needing support.
Yes - if you’ve built something people could Google, but not something they actually need you for.
But no, absolutely not - if you understand how people really learn.
The future of online courses isn’t just content
It’s content + connection.
- It’s guided outcomes.
- Shorter wins.
- Active communities.
- Human touchpoints.
Let me give you a real example...
Jules and I are trying (badly) to learn Spanish.
We’ve bought an online course that we dip in to when we can.
It’s flexible, useful and bueno.
But the real value?
The community that comes with it.
- That’s where we show up.
- That’s where we get feedback.
- That’s where we practice, get it wrong, and slowly get better.
It’s not either/or.
We need the course.
But we also need the people.
And that’s the sweet spot:
Build a course that gets people a result and surrounds them with others on the same path.
But here’s the bit most people miss:
The user experience inside your community matters just as much as the content in your course.
If your community feels like an afterthought - people will treat it like one.
That’s why we build Kajabi setups where the course and community are fully connected:
- One login
- One clean experience
- One focused path to results
And guess what?
Kajabi gives you all of that out of the box - if you know how to use it.
Want to know the 6 things every high-performing membership or community needs?
Read on 👇🏼
TL;DR – Building a Community That Works
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Having built 100s of communities - including for some of the world’s leading life coaches - there’s a clear thread that runs through every successful one:
It’s never just about creating a space.
It’s about creating a reason to show up, engage, and grow.
Here are 6 things we include in every build:
- A clear success path (front and centre from day one)
- A welcome experience that actually welcomes
- Regular reasons to check in (lives, prompts, conversations)
- Seamless integration with your course
- Real human interaction (not just a ghost town feed)
- A plan for what happens next
👉 Read the full breakdown on the blog
If you’re thinking about building a membership or community, this will save you a ton of guesswork.
Our Kajabi Life: When Life Gives You Lemons.
The search is finally over.
We’ve found our new home here in Spain: Casa Limón.
It’s not the dream villa on a hill.
It’s a townhouse. In the middle of El Puerto de Santa María.
Noisy. Local. Real.
And in the garden?
A giant lemon tree with the biggest, juiciest lemons you’ve ever seen.
This place isn’t what we thought we were looking for. But it’s everything we need.
Because here’s the truth:
Sometimes life doesn’t hand you the ideal scenario. It hands you a bag of lemons.
So you adapt. You get stuck in. You say yes to the noise, the newness, the full immersion.
And you find joy in the unexpected.
That’s what this move is about.
- A full reset.
- A different pace.
- And building a life that feels more real than ever.
Even if that means fighting for a parking space, getting accosted in the markets, and ordering tapas in very average Spanish.
So when life gives you lemons, grab the ice, pour a gin, and get on with it.
Viva the Kajabi life.
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