WHAT WE DID

BRAND IDENTITY

The brief was to create a brand identify for a global holding company.

​The company already had several businesses under its umbrella, so the brand identity had to reflect both strength and growth.

​The client required the design to stand up to other international brands in the financial technology sector.

​The unique font had to be redrawn to make the word MAKADA clearly readable at any size across various online and offline channels.