YOU MUST START WITH BRAND...

Your brand is not just your logo, it's the very foundation of your business and message.

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another - Seth Godin

WHAT IS BRAND REALLY?

• Your customer service

• Your premises

• How you talk to people

• Your social media presence

• Your values and mission statement

• Your promise to your customer

Your brand is every experience your customer has of your business.

6 STEPS TO YOUR BRAND STORY...

#1 Who

What's your background and how will your customers relate to you?

#2 Why

Why have you started this business to serve other people?

#3 What

What led you to this point, what experience made you create this?

#4 Values

What are your brand values. What are you willing to give up to serve others?

#5 Mission

Your band must have a mission statement, for you, your staff and your customers.

#6 Promise

What is your promise to your customers? Why will they choose you?

Once you've defined your brand, you need a world class brand identity to get the message out...

AND THAT'S JUST WHAT WE DO...