Champion of Your Business
A brand story: "Are you any good at logos?"
They say that you should never meet your heroes, I beg to differ...
When I was approached by Formula 1 World Champion Nigel Mansell to brand his new business, the game just went up a level...
"We need a new logo for our garage, is that something you do?" was the question.
We certainly do create Brand Identities, but this needed some real vision as we were starting from ground zero and had to create a brand fit for a champion...
"The branding and design couldn't have been better. We tasked Andy with creating our new brand for The Mansell Collection, and the end result was exactly what we were looking for."
WHAT IS A BRAND?
Your brand is what other people say about you when you're not in the room - Jeff Bezos
And Jeff knows a thing or two about brand...
People often get confused between a logo and a brand. A logo is part of a brand, but there's so much more to it than that.
Your brand is every experience your customer has of your business:
Your customer service
How you talk to people
Your social media presence
Your values and mission statement
Your promise to your customer
Working closely with our customers, we get to the heart of what the business is all about - the 'Why'.
Together we agree what the company stands for, its values, avatar and its promise to the customer.
Once we define those cornerstones, we can then create a world class brand identity which will be instantly recognisable and build trust with the audience.
If your business has, or needs to take a different direction, then it may be time for a brand refresh.
Not to be taken lightly, a refresh needs strategy. However it can be very powerful in re-launching your business to an existing or new audience.