YOU MUST START WITH BRAND...

Your brand is not just your logo, it's the very foundation of your business and message.

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another - Seth Godin

WHAT IS BRAND REALLY?

  • Your customer service

  • Your premises

  • How you talk to people

  • Your social media presence

  • Your values and mission statement

  • Your promise to your customer

Your brand is every experience your customer has of your business.

6 STEPS TO YOUR BRAND STORY...

#1 Who

What's your background and how will your customers relate to you?

#2 Why

Why have you started this business to serve other people?

#3 What

What led you to this point, what experience made you create this?

#4 Values

What are your brand values. What are you willing to give up to serve others?

#5 Mission

Your band must have a mission statement, for you, your staff and your customers.

#6 Promise

What is your promise to your customers? Why will they choose you?

Once you've defined your brand, you need a world class brand identity to get the message out...

AND THAT'S JUST WHAT WE DO...

Would you like to know more?
If you'd like to find out more about how effective your brand can be in getting new customers, please get in touch as I'd Iove to help.
Let me buy you a coffee so we can have a chat in the first instance - it will be great to meet you.

Email: andy@great-circle.co.uk

Tel: 07797 754599

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