MARKETING MATTERS...

Marketing is THE KEY MONEY MAKER in your business. You can't ignore it...

Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans.

Dharmesh Shah

WHY IS MARKETING SO HARD?

The problem is that people try to complicate it. They'll tell you that you need this and that, and then the next thing comes along, and you're forever trying to keep up...

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The fundamentals of human behaviour haven't changed. We still buy things for the same reasons we did decades ago:

• To solve a problem

• For an experience

• Or, to have a transformation

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WHAT DOES YOUR PRODUCT DO?

If you can understand which of those three facets your product solves, you can then create a marketing campaign which will have an emotional connection with your customers.

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This is how you win the game. Because people don't buy what you sell, they buy the way it makes them feel. It's really that simple.

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MARKETING STRATEGY

The key is to listen to what customers need, create a solution, experience or transformation, and then market back to them using the same language they use and understand.

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This is how customers are persuaded to choose our products over our competitors, and this is how we gain the marketing advantage.

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MARKETING MADE SIMPLE

All the information we need is out there, we just need to listen to our audience and they'll tell us what they need.

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Yes, marketing channels change as time evolves, but the principles remain the same.

If you'd like help in simplifying your marketing or better understanding your customer's needs, then please get in touch to find out how we can help.