I've lost count of how many coaches have told me lately that they've stopped doing discovery calls.
Said with a kind of weary pride, like they've finally seen through the trick.
So I ask them why.
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Why Your Offer Doesn't Convert (and It's Probably Not the Copy)
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You've seen the advert. The burger glistening under the lights, cheese folding over the edge like a slow wave, the kind of thing that makes you put your shoes on and head out the door.
Twenty minutes...
Strategic Altitude: Why Most Coaches Are Stuck at the Desk
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Some of my best thinking used to happen at three thousand feet.
When I had a plane, the routine was simple. I'd hit the wall on a Tuesday afternoon, grab the keys, drag the aircraft out of the hangar...
Freedom Isn't Something You Find. It's Something You Design.
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It's Tuesday morning, and the beach is ours again.
Easter weekend brought the crowds, the noise, the restaurants packed, and the car parks rammed to the gunwales. And I worked through most of it. Not...
How to Get Found on Google and ChatGPT with FAQ Schema
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Five Discovery Calls in Seven Days. Here's the One Thing I Changed.
Let me set the scene.
You've written great content. Your Kajabi pages are solid. Your offer is clear. And yet when your ideal clie...
The Coaching Business Growth Paradox: Why Chasing Clients is Killing Your Growth
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I was sitting across from a coaching client recently. Great coach, brilliant with people and achieving genuinely transformational results.
But the business was stuck.
She was posting every day. Send...
Why Underwhelming Your Coaching Clients Gets Better Results
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Put down Claude or ChatGPT for a minute and read this.
I mean it.
Because there's a good chance AI is helping you become the most productive, content-generating machine your clients never asked for....
Zero-click search is here. Stop chasing clicks and start building trust signals.
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Most of your future customers will decide if you’re credible before they ever land on your website.
They’ll scan a Google snippet, read an AI summary, watch a short YouTube clip, skim a Reddit thre...
Why Coaches Are Partnering With Complementary Specialists
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There’s a quiet shift I’m seeing in coaching right now.
A lot more coaches are collaborating.
Not in a fluffy “let’s network” way, but in a practical “my clients need more than I do” way.
It makes ...
How to Use Testimonials as a Coach (Without Blowing Your Own Trumpet)
If you’ve ever asked for testimonials and then stalled, you’re not alone.
You’ve got the feedback. It’s kind, supportive, and often very flattering.
Now comes the awkward bit.
How do you use it w
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