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Practical, actionable insights for coaching and course creators.
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Expert tips and insights to help you build, grow and scale your coaching business.

When 90% is Enough

I'm an all-in kind of guy. 100% or nothing.

I don't see the point of not doing everything to the best of my ability.

So when a new client said he only wanted me to build 90% of his Kajabi setup, my ...

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You Built Them a Maze. They Wanted a Map. business efficiency coaching

I reviewed three Kajabi systems this week.

Three different coaches, three different niches, three completely different businesses.

And every single one of them was a maze.

Modules stacked on module...

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A discovery call should prove you can solve the problem. Not solve it. business growth discovery calls

I've lost count of how many coaches have told me lately that they've stopped doing discovery calls.

Said with a kind of weary pride, like they've finally seen through the trick.

So I ask them why.

...
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Why Your Offer Doesn't Convert (and It's Probably Not the Copy) business growth offer sales & marketing

You've seen the advert. The burger glistening under the lights, cheese folding over the edge like a slow wave, the kind of thing that makes you put your shoes on and head out the door.

Twenty minutes...

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Strategic Altitude: Why Most Coaches Are Stuck at the Desk business growth strategy

Some of my best thinking used to happen at three thousand feet.

When I had a plane, the routine was simple. I'd hit the wall on a Tuesday afternoon, grab the keys, drag the aircraft out of the hangar...

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How to Hire a Kajabi Expert (Without Getting Burned) kajabi expert strategy

Years ago, when Jules and I first moved over to Kajabi, we hired someone to help us get set up.

Let's call her Karen. Because that was her name.

Karen came across well. She had the right confidence,...

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Why Your Pricing Isn't a Number, It's a Story pricing

Picture the scene - Heathrow Terminal 3, and flight VS091 has just been called for boarding...

The girls are buzzing. A fortnight at Disney booked ages ago, the daughter is already in mouse ears and ...

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Your Lead Magnet Won't Bring You the Sale funnels sales

Let me tell you something that most people building funnels on Kajabi (or anywhere else) don't realise.

Your lead magnet won't bring you the sale.

It was never meant to bring the sale. But somewhere...

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Freedom Isn't Something You Find. It's Something You Design. business growth coaching business

It's Tuesday morning, and the beach is ours again.

Easter weekend brought the crowds, the noise, the restaurants packed, and the car parks rammed to the gunwales. And I worked through most of it. Not...

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How to Get Found on Google and ChatGPT with FAQ Schema aeo business growth seo

Five Discovery Calls in Seven Days. Here's the One Thing I Changed.

Let me set the scene.

You've written great content. Your Kajabi pages are solid. Your offer is clear. And yet when your ideal clie...

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