Sitting in a Texas conference room that was hotter than an oven, we were trying to stay awake after a lunch of world class tacos…
When unique and destabilising events like COVID come along it can be tricky to be actively selling or direct marketing. But we have to continually keep our existing customers ‘warm’ and continue to bu...
We all need to be marketing our business, yet most of us aren’t.
So I’ve come up with 3 powerful tips to help you get your message out there and grow your business - my 20/40/60 Minimum Marketing Rul...
Reading time < 3 mins
Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. Ha...
Ain’t life grand! The order book is full, business is great, the money’s rolling in - ahhhh, this is the stuff.
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Is our brand good enough?
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Is the product or service good enough?
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Are we absolutely clear on what we want to achieve?
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Does this type of marketing align with our brand values?
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Is
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Is it just me or are people losing the ability to reply?
I've lost count of the enquiries I've made recently to potential suppliers which have gone un-answered.
And they say, business is tough out t...
1) Friends are not always the best partners
The idea sounds great, the energy is high, the lightbulbs are going off, high fives all round…
Me, many moons ago when I went into my first real joint ven...
“Re-position the business and double your rates” - that got his attention…
I had dinner last night with a good friend who also happens to be rather excellent at what he does.
But he’s not charging a...
It’s time we all took a stand!
I mean, why should we take it any more?
Are we just not worthy?
Customer service, bad customer service is what I’m talking about.
And value, where has all the value ...
