If you’ve ever asked for testimonials and then stalled, you’re not alone.
You’ve got the feedback. It’s kind, supportive, and often very flattering.
Now comes the awkward bit.
How do you use it w
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Two Days in Seville or 40 Hours Staring at a Screen. You Choose.
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Why a Two-Day Intensive in Seville Beats Another Online Course
I had a call a few months ago with a guy called Mike.
A senior director in his late forties, good salary and a corner office in spirit ...
The Coaching Business Growth Paradox: Why Chasing Clients is Killing Your Growth
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I was sitting across from a coaching client recently. Great coach, brilliant with people and achieving genuinely transformational results.
But the business was stuck.
She was posting every day. Send...
Why Underwhelming Your Coaching Clients Gets Better Results
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Put down Claude or ChatGPT for a minute and read this.
I mean it.
Because there's a good chance AI is helping you become the most productive, content-generating machine your clients never asked for....
The PATH Model: How to Build Courses and Memberships That Get Results
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Most course creators and coaches build the content first.
They record modules, upload lessons, add a community, and call it a membership.
Then they wonder why:
- sales pages feel hard to write
- peo ...
Zero-click search is here. Stop chasing clicks and start building trust signals.
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Most of your future customers will decide if you’re credible before they ever land on your website.
They’ll scan a Google snippet, read an AI summary, watch a short YouTube clip, skim a Reddit thre...
Why Coaches Are Partnering With Complementary Specialists
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There’s a quiet shift I’m seeing in coaching right now.
A lot more coaches are collaborating.
Not in a fluffy “let’s network” way, but in a practical “my clients need more than I do” way.
It makes ...
What I’m Taking Into 2026, and What I’m Not
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If the Christmas season feels like it’s dragging on, you should try living in Spain.
Here, the Three Kings roll into town with parades on 5 January, and the main gift day on the 6th. Talk about str
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ChatGPT 5.2 + Nano Banana, and Why the Small Stuff Wins
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This post is about two tools I’m using right now, and the bigger point behind them.
Not “AI is magic”. The opposite.
Used well, it helps you tighten what matters. Used badly, it just gives you fas
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How Content Overwhelm Kills Memberships, And What to Do Instead
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Last August, I joined an online surfing membership run by one of the best coaches I’ve ever seen.
In the first month, I progressed more than I had in 40 years of surfing.
No hype. Just clear teachin...
